Bachelor's Degree required; 8-10 years of B2B marketing experience preferred.
Proven track record in demand generation and pipeline building marketing programs.
Experience with customer analytics and campaign performance to inform strategies.
Strong skills in creative brand messaging and campaign management.
Ability to manage multiple projects and priorities effectively.
Responsibilities
Lead the development and execution of marketing strategies for Samsung's Home Builder Channel.
Oversee creative development for marketing plans, campaigns, and sales presentations.
Create activations to enhance awareness among Builder customers.
Drive digital strategy across various platforms to achieve revenue growth.
Manage relationships with product marketing teams to maintain branding standards.
Coordinate with external agency partners for project management and budget oversight.
Engage daily with internal teams and external partners to ensure alignment.
Benefits
Medical, Dental, and Vision insurance.
Life Insurance and 401(k) plan.
Employee Purchase Program and Tuition Assistance after 12 months.
Paid Time Off and Student Loan Program after 6 months.
Wellness Incentives and eligibility for MBO bonus compensation.
Full Job Description
Position Summary
This role is not eligible for immigration sponsorship
Role and Responsibilities
Roles and Responsibilities:
Responsible for leading the development, integration and execution of the marketing strategy across Samsung's Home Builder Channel, supporting Samsung Digital Appliances and Dacor Luxury Appliances.
Responsible for leading the creative development of marketing plans, creative campaigns, media plan, sales presentations and collateral materials for internal and external customers (home builders, builder distributors, remodelers & interior designers, and architects).
Creates activations/programs that support and drive awareness/consideration with Builder customers
Lead the digital strategy across SamsungBuilder.com, CRM/email, earned/paid media and to drive revenue growth and achieve business objectives.
Owns the relationship with each product/business vertical's product marketing team and ensure branding strategy/standards and category messaging are not compromised.
Lead all external agency partners including project scoping, budget management, and briefs to deliver high quality output while maximizing efficiency.
Interact on a daily basis with internal teams such as Integrated Marketing, Builder Sales, and Product Management.
Interact externally with end customers and agency partners.
undefinedNecessary Skills / Attributes:Bachelor's Degree with Minimum of 8-10 years of experience with B2B marketingExperience in developing and executing demand generation and pipeline building marketing programs and campaigns including digital and direct nationally or regionally.Experience in leveraging customer analytics, insights, and prior campaign performance to guide marketing plans and help inform future targeting strategy.Creative B2B brand message development and campaign managementMust have proven ability to successfully manage multiple projects, priorities and engagements simultaneously.Creative business solutions and presentation development/managementBuilding internal cross-functional relationship and partnerships with outside marketing/advertising agencies and trade customersCreating leadership presence (positive and confident influence) with internal functions at all levels of management and trade customer managementProblem-solving (defining what the problem is to be solved), actions and accountabilities
Skills and Qualifications
Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/
Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 12 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more. In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.
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