Job Scope• Lead and motivate a well-respected Product Management team responsible and accountable for the molecular portfolio global life cycle in the acute segment of healthcare systems.
• Own the Product Management activities, directing highly effective and efficient plans for products in development, product launch, on-market support, discontinuations and customer experience satisfaction.
• Lead planning, execution, monitoring of product line strategies, in line with the molecular diagnostic strategy in order to meet annual revenue and profitability goals.
• Develop a structure and consistent method for cross-portfolio positioning in key clinical areas, and measure key performance indicators
• Working closely with Assay, Hardware and Software R&D, PMO, as well as Clinical, Regulatory, QA, and Manufacturing to ensure product development is aligned with the product vision and the customers' needs.
• Ensuring appropriate commercial readiness strategies are in place to reach our global sales targets and to ensure the execution of key activities.
• Ensuring highly productive collaboration with Strategic Marketing, Scientific Affairs, Marketing Communication and Regional Marketing.
Job Responsibilities- Building, leading, mentoring, motivating, and retaining a well-respected team of Product Managers
- Leading the definition of the product vision and value. Define data-driven product inputs, ensure customer-centric recommendation to the cross functional teams during the product development process, ensuring an effective and credible cross-functional role.
- Leading a well structure and consistent global commercialization planning and launch efforts, developing product positioning, value-based pricing, messaging, segmentation and Marketing campaigns. Be the point of reference for inventory and forecasting, and tracking on-market financial performance, barriers and opportunities.
- Working closely with Strategic Marketing to support the development of the Molecular IVD Strategy, including establishing product-specific business cases and NPV assessments in the Ideation and Innovation stages.
- Developing and gaining global alignment around Marketing Launch Plans for all products being commercialized.
- Ensuring the Global Product Marketing Team serves as the main escalation point of contact, when necessary, for product-related requests, concerns, and communications, from and to Regional/Local Marketing, the MarCom Team, R&D, Regulatory & QA, Clinical, Manufacturing, and Technical Support
- Providing strategic direction and messaging for tradeshows, conferences, and other MarCom functions
- Leading the Global Product Marketing Team in performing business analysis to ensure a long term success of the portfolios in the laboratory, mid and high complexity space.
- Establishing product positioning and messaging that encompass multiple platforms and products, in order to create comprehensive clinical solutions that create value in healthcare systems
- Working with the Product Escalation Team to ensure product performance issues are tracked and resolved, and appropriate follow-up documentation is provided to customers
- Developing product line strategies demonstrating an understanding of market dynamics, product lifecycles, competitive landscape, and product positioning
- Participating in the development and presentations of materials for the Executive Team
- Supporting the broader Luminex organization on other assignments and projects as needed
- Other duties as assigned
Education, Experience and Qualifications- Bachelor's Degree or higher degree in a related scientific or healthcare field required; or equivalent combination of education and experience required and
- Bachelor's Degree in Business or Marketing, or equivalent combination of education and experience required, with an MBA preferred
- 10+ Years experience in diagnostics, medical devices, pharmaceuticals, or related industries required
- 7+ Years experience in in vitro molecular diagnostics preferred
- 7+ Years with a proven track record of success in previous Global Marketing roles required
- 7+ Years Experience in product launches required
- 7+ Years experience in portfolio lifecycle management required
- 7+ Years with a proven track record of success launching and managing molecular diagnostic in the US required
- 7+ Years demonstrated success in building and managing teams, as well as mentoring individuals to exceed what they believe is their full potential, all while driving towards strategic and tactical goals required
- 7+ Years of a blend of entrepreneurial and large company experiences preferred
- 7+ Years experience establishing and implementing effective Marketing programs required
- 5+ Years of executive communication preferred
- Demonstrated Marketing performance excellence with portfolio planning; lifecycle management; market research, segmentation and analytics; communication planning; new product launches and developing corresponding collateral materials; and product development from Feasibility to Commercialization to end-of-life
- Executive presence mandatory
- Strong leadership skills and ability
- Hands-on leadership style
- Goal-oriented
- Self-starter, enthusiastic, and strategic thinker with a bias for action
- Strong interpersonal skills that are used for building both internal and external relationships
- Excellent verbal and written communication skills, ideally supported by excellent skills in Microsoft Word, Excel and PowerPoint
- Self-confident and strong work ethic
- Able to be trusted with highly confidential information
- Team player, with a solid track record of establishing collaborative, internal relationships
- High degree of personal accountability and "ownership" for everything that this individual and Global Product Marketing Team are responsible for
- Demonstrated track record of success in translating concepts and new products into successful Marketing and Sales campaigns
- Overall competency level in analyzing market data and trends and preparing appropriate related reports
- Ability to manage and work with cross-functional teams including Product Management, Strategic Marketing, Scientific Marketing, Global Events & Creative Services, Digital, Marketing Communications, R&D, Manufacturing, QA, Clinical, Regulatory, and Partners
Travel Requirements- 30% travel may be required
- 10% of total travel may be international
