Sr Digital Marketing and Campaigns Manager

Qualifications

• 4-5+ years in B2B digital or demand generation marketing, preferably in a startup or security/tech environment.
• Hands-on experience with building and optimizing paid campaigns, specifically in SEM and LinkedIn.
• Familiarity with marketing automation platforms and CRMs such as HubSpot, Marketo, or Salesforce.
• Practical experience using AI tools in marketing tasks.
• Strong data literacy to analyze campaign performance and derive actionable insights.
• Effective communication skills for briefing creative teams and presenting results.

Responsibilities

• Collaborate with the VP of Revenue Marketing to design integrated, multi-channel campaigns targeting security buyers.
• Utilize AI-assisted and human research to enhance targeting and messaging for CISOs and security leaders.
• Define campaign KPIs and monitor performance throughout the marketing funnel.
• Build, launch, and optimize paid campaigns across SEM and LinkedIn, managing agency support as needed.
• Execute email and nurture programs, distributing content and webinars through various channels.
• Support account-based marketing efforts by creating account lists and executing personalized outreach.
• Manage landing pages, forms, and tracking, conducting A/B tests and applying SEO basics to boost conversions.

Benefits

• Ownership of campaign execution and strategy development.
• Opportunity to work closely with senior leadership in marketing.
• Access to AI tools and workflows to enhance productivity.
• Potential for career growth in a dynamic startup environment.
• Collaborative work culture focused on innovation and results.