Role description
Salesforce Marketing Cloud Consultant: Developer
Location: Canada
About the role:
We are looking for Salesforce Marketing cloud consultant to design, build, integrate and optimize personalized, data - driven customer journeys. You will work closely with Marketing team, business teams from different functions and other Salesforce developer s to turn business requirements into scalable solution that connect Marketing cloud with Sitecore and other applications and manage subscription flow.
Key Responsibilities:
• Setup sandbox for development and testing for built Marketing cloud features
• Build and maintain data models, Data extensions, segmentation and SQL queries to support targeting and personalization
• Integrate marketing cloud with Salesforce Sales/Service cloud using Marketing cloud connect.
• Develop and consume REST/SOAP APIs to integrate Marketing cloud with Sitecore and other external systems, including event - triggered send and data synchronization
• Develop dynamic, personalized email templates and landing pages using HTML, CSS and AMPscript
• Monitor campaign performance, troubleshoot send, deliverability and automation issues, and ensure data quality and compliance.
• Document solutions, follow release and version - control practices and support QA/UAT
Requires Skills & Experience :
• 5• years of Salesforce platform experience including 3• years of hands - on experience with Salesforce Marketing cloud development
• Proficient in HTML and CSS including responsive, cross - client email design.
• Strong AMPScript skills including SQL and SOQL skills
• Strong understanding of Integration patterns, REST/SOAP/Pub - Sub APIs and JSON/XML etc.
• Strong understanding of Journey builder, Email studio and content builder, Analytics, Mobile studio, Einstein/AI - driven personalization
• Familiarity with Agile/ Scrum methodology and DevOps tools (Azure/Jira etc.)
• Strong communication skills
• Experience on Subscription management along with below skills will be useful.
• System Configuration & Governance
o Business Unit (BU) Management
o User & Security Provisioning
• Reply Mail Management (RMM): Configuring auto - replies, routing rules, and handling unsubscribe requests at the platform level
• Data , Compliance & Reporting Management:
• Contact Deletion & Compliance: Managing subscriber counts, executing GDPR/CCPA contact deletion processes, and handling opt - out compliance.
o Report creating using Analytics builder
• System Health Monitoring :
• Setting up Manager for system errors, reviewing the Automation Studio error log
Nice to have: One or more of the below.
• Marketing cloud engagement consultant certification
• Marketing cloud Engagement Developer certification
