Position Summary:
We are looking for a Senior Manager New Brands and Innovation who will lead the commercialization and development of Samyang's Newest Better for you Brands and the short-term innovation for Tangle, Samyang and New Brands.
Key Responsibilities:
Innovation and Development
- Identify market opportunities and gaps to drive innovation and differentiation in instant meals, sauces, and complementary products.
- Oversee the product development lifecycle, ensuring adherence to quality, cost, and timeline objectives.
- Build Innovation roadmap and Collaborate with HQ team, operations, and supply chain teams to deliver innovative and scalable products for Tangle, Samyang and New Brands.
Strategic Product Management
- Develop and lead annual strategic plan to deliver against brand/s objectives and 4P (product, positioning, price, placement) planning & execution for Samyang's New Better for you Brands
- Lead brand and market launch efforts for a brand/s in the better-for-you food space.
- Develop and execute the product strategy and roadmap, ensuring alignment with Samyang's overall business goals.
- Own the P&L for assigned product lines, balancing profitability with competitive positioning.
Consumer and Market Insights
- Conduct deep dives into market data, consumer trends, and competitive intelligence to inform product decisions.
- Utilize tools like Nielsen, IRI(Circana), and consumer research to effectively manage the business, provide recommendations and uncover opportunities
- Act as a voice of the customer, advocating for consumer needs and preferences in product development.
Team and Cross-Functional Leadership
- Lead, manage and develop a brand marketing team (1-2 head count)
- Partner with the integrated marketing team and Global HQ to develop go-to-market strategies, packaging, and messaging that resonate with target consumers.
- Work closely with sales teams to align product strategies with customer needs and retail requirements.
- Lead cross-functional teams in managing complex projects, ensuring all stakeholders meet their deliverables.
Performance Optimization
- Monitor product performance metrics, including sales, margin, market share, and customer satisfaction for Samyang New Better for you brands.
- Lead initiatives to optimize underperforming products or leverage successful launches for broader market penetration.
- Develop and present post-launch evaluations and recommendations to senior leadership.
Requirements:
- 6-8+ yrs combined marketing experience in top tier CPG companies, AND small/entrepreneurial organizations.
- CPG Food & beverage experience is highly preferred, especially in better for you products, but not required if the candidate has experience in top-CPG non-food firms (P&G, Unilever, Colgate, Clorox, Monster etc) .
- New product development, commercialization and launch experience in retail is mandatory.
- Existing senior brand manager or experienced brand manager with 2+ years of experience as a brand manager
- High level expertise in Microsoft Excel and PowerPoint.
- Must have people management experience.
- Highly analytical with proficiency analyzing, and making recommendations based on consumption (IRI) and shipment data.
- Experience managing integrated marketing campaigns including paid, organic, shopper, influencer
- Experience driving demand and expansion for products and partnering with sales in retail (mass, grocery, club, convenience) and DTC.
- Experience partnering with global organizations
- Led packaging and brand design projects.
The base salary for this position is between $100,000.00 and $150,000.00 per year. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.
