About the job Senior Brand Manager
What You'll Do- Be the expert - know your categories, products, competitors, distribution and retail sets
- Effectively persuade key stakeholders, including executives, and cross functional team members, of key ideas and strategies for your business. Strong presence and communication is key!
- Lead new product launches from conception through execution (pricing, positioning, packaging, etc.), working collaboratively cross-functionally with Product Development, Costing, Operations and Sales, Social Media and Ecommerce groups
- Conduct category-specific analyses (e.g., Feeding, Bath, Nursery, etc.) and recommend new products and features to fill portfolio opportunities
- Closely monitor and analyze sales volumes, market share trends and competitive activity
- Monitor category performance across eCommerce and Brick and Mortar retailers, identifying ways to grow share, improve set performance, drive reviews or fill gaps
- Manage complex projects, leading cross functional teams on projects such as new product development, marketing plans, focus groups and more
- Assist in marketing projects to end consumers, potentially including ad development, media planning, digital marketing, loyalty initiatives, social media programs, etc.
- All other duties as may be assigned
Bring It!- 2-4 years prior marketing experience (consumer packaged goods industry is a plus)
- BS/BA degree, MBA preferred
- Experience leading cross-functional teams
- Strong communication / writing skills (including some copy-writing)
- Highly organized and detail oriented
- Proven history of being both creative and analytical in prior roles
