SALARY RANGE: $120,000 - $142,500 +
- Actual base pay will depend and vary based on factors such as individual experience and skills of the applicant.
BONUS: Starting Bonus at Target $42,000
- Variable Compensation opportunities are contingent on individual performance and overall business results, pursuant to the Bonus Plan; listed amount are targeted values and not guarantees
VACANCY TYPE: This posting reflects an ongoing opportunity for future openings.
LOCATION: Toronto Office; 5 days/week in office
ROLE SUMMARY: At Labatt, we're building some of Canada's most loved and recognized brands. We're looking for a
Senior Brand Manager who can think like a business owner, lead with the consumer and turn bold ideas into sustainable growth.
As a Senior Brand Manager, you'll have significant ownership of the strategy and performance of your brand or portfolio. You'll identify where the next wave of growth will come from, shape how the brand shows up in culture and lead cross-functional teams to turn strategy into commercial impact.
This is a role for someone who can move seamlessly between the
consumer, the creative and the commercial, bringing a strong point of view while inspiring others to deliver.
WHAT YOU'LL DO:
- Own the brand and the business. Lead the strategy, positioning and performance of your brand or portfolio with clear accountability for growth, share and long-term brand health.
- Set the growth agenda. Identify the biggest consumer and commercial opportunities and translate them into clear choices, priorities and annual brand plans.
- Shape culturally relevant brands. Stay close to consumers and culture, turning insights into distinctive campaigns, partnerships, sponsorships and experiences that strengthen brand relevance.
- Lead breakthrough marketing. Set the creative ambition, write and inspire great briefs, challenge agency partners and ensure ideas deliver against both the brand strategy and business objectives.
- Drive commercial impact. Understand the drivers of your business, use performance and financial data to make decisions, and continuously optimize investment against the biggest growth opportunities.
- Lead cross-functionally. Mobilize Marketing, Sales, Customer Connections, Insights, Innovation, Finance, Legal and agency partners around a clear brand agenda.
- Own execution and investment. Lead significant brand budgets and initiatives, establishing clear KPIs and ensuring teams deliver with excellence, pace and accountability.
- Think global, win locally. Where applicable, influence global brand strategy while translating global platforms into work that is relevant and impactful for Canadian consumers.
- Build capability around you. Coach and develop more junior marketers, share best practices and raise the standard of strategic and creative thinking across the team.
WHAT WE'RE LOOKING FOR:
We're looking for a marketer who combines
consumer instinct, strategic thinking and commercial ownership and who can turn that combination into results.
You bring:
- Approximately 5-8 years of progressive marketing or relevant consumer-focused experience, with demonstrated ownership of brands, businesses or significant marketing initiatives
- Strong strategic thinking and the ability to identify the few opportunities that will make the biggest difference
- Deep consumer and cultural curiosity, with the ability to turn insights into action
- Strong commercial acumen and comfort using brand, category and financial performance to drive decisions
- A track record of developing integrated marketing that delivers both brand and business impact
- Strong creative judgment and the ability to inspire and challenge agency partners
- Confidence influencing senior stakeholders and leading diverse cross-functional teams
- Strong communication, storytelling and presentation capabilities
- The ability to operate with ambiguity, make decisions and move work forward at pace
- Experience coaching, developing or informally leading others
- Most importantly, an owner's mindset: you take accountability for the outcome, not just your piece of the work
BENEFITS:
- Health benefits plan, including competitive coverage for medical, dental, mental health, life, and disability insurance, that can be flexed to fit your needs.
- Additional flex credits for healthcare or wellness spending accounts
- Retirement plan with a generous company-matching contribution, and low-fee RRSP & TFSA savings opportunities to help you secure your financial future.
- Personalized support through an inclusive family-forming benefit, and generous financial support/top-ups for parental leave
- Access to many wellbeing resources, including Employee & Family Assistance Program support, Webinars, and more.
- An annual allotment of Beer and Beyond-Beer products for employees!
