JOB OVERVIEWWe are seeking a versatile and highly skilled Senior Designer to join the Brand team at HYH America. This role owns the visual expression of our brand across packaging, brand identity systems, campaigns, digital platforms, social content, and event activations - translating brand strategy into compelling, consistent, and high-craft creative across both static and motion mediums.
The ideal candidate is a senior creative who can work confidently across packaging, identity systems, campaigns, and motion/video, but this is not a generalist role: we're looking for someone who brings deep, demonstrated expertise in one or two of these disciplines, paired with the range and design fundamentals to contribute at a high level across the rest. This individual brings sound creative judgment and the experience to manage complex, multi-format projects from concept through production with minimal oversight.
Beyond individual execution, the Senior Designer acts as a creative point-person for the Brand team - providing feedback and mentorship to other designers, upholding brand and quality standards across all deliverables, and partnering closely with the Director, Brand Strategy & Design to help shape and evolve the brand's visual identity.
This is a fulltime, exempt position, fully on-site based at our Irvine, CA office.
ROLES&RESPONSIBILITES1. Brand Identity & Creative Design- Design and execute creative assets across brand packaging, identity systems, marketing campaigns, the brand website, social media content, and event materials
- Develop, maintain, and evolve brand guidelines, templates, and design systems to ensure a consistent and engaging identity across every touchpoint
- Translate high-level brand strategy into compelling visual and motion concepts, from initial storyboards and style frames through production-ready assets
2. Motion, Video & Digital Content- Develop motion graphics, animations, and video assets optimized for social and digital platforms
- Create and work with vendors to create high-converting video, motion, and static assets tailored for e-commerce platforms (TikTok Shop, Amazon, D2C website) and digital advertising channels (Meta, Google, CTV, DSP, DSS, OOH)
- Own asset development end-to-end, including versioning, file handoff, and production readiness for digital and social deliverables
3. Print, Packaging & Production- Design and execute brand packaging, marketing collateral, retail displays, and event materials
- Work with Director of brand design to partner with manufacturing and print vendors on packaging specifications and quality control
4. Creative Leadership & Mentorship- Provide creative direction, feedback, and mentorship to junior and mid-level designers to elevate the quality and consistency of the team's output
- Act as a hands-on creative point-person, reviewing work in progress and helping problem-solve creative and production challenges
- Partner with the Director, Brand Strategy & Design to help define and evolve creative standards, processes, and the brand's visual identity
5. Cross-Functional & External Partner Collaboration- Collaborate closely with strategists, content producers, and the project management team to translate briefs into impactful, strategically sound visuals
- Review agency and freelance deliverables with a critical eye, providing actionable feedback to ensure all creative output aligns with brand vision and strategic direction
6. Trends, Tools & Innovation- Keep current on design trends, social and retail aesthetics, and new creative tools - including AI-powered creative tools - to maintain a fresh, competitive look
- Champion the adoption of new creative techniques, formats, and technologies across the design team
MAIN KPI'SCreative Quality & Output- On-Time Asset & Campaign Delivery Rate
- Brand Consistency & Guideline Adherence
- Revision Round Efficiency
- Creative Readiness for Campaign & Product Launches
Team & Process- Mentorship Impact & Team Skill Growth
- Creative Review Turnaround Time
- Design System & Asset Library Adoption
Stakeholder & Partner Management- Internal Stakeholder Satisfaction
- Agency & Freelancer Deliverable Quality
- Cross-Functional Communication Quality
QUALIFICATIONSEducation- BA/BS Degree in Graphic Design, Brand Design, Visual Communications, Animation, or related field
Experience- 7-10+ years of professional experience in graphic design, brand identity, or motion design, including senior-level or lead design experience
- Proven experience owning brand identity systems across print, packaging, digital, and motion
- Experience providing creative direction or mentorship to other designers
- Experience coordinating with and reviewing work from external agencies, freelancers, and production vendors
- Experience within CPG, Food & Beverage, Lifestyle, Retail, or Consumer Brands preferred
Core Capabilities- A portfolio demonstrating deep, standout expertise in one or two focus areas (brand identity, packaging, motion, or digital), plus the range to work credibly across the others
- Expert proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects, Premiere); proficiency in Figma preferred
- Strong understanding of design principles, typography, motion, and visual storytelling
- Strong understanding of e-commerce visual asset standards (Amazon, TikTok Shop, D2C) and digital ad format specifications (Meta, Google, CTV, DSP, DSS)
- Hands-on experience with print production processes, pre-press preparation, color management, and packaging specifications
- Ability to translate high-level brand strategy into creative visual and motion assets
- Familiarity with project management and collaboration tools
- Ability to manage multiple concurrent projects, meet deadlines, and maintain a positive attitude
- Excellent communication and collaboration skills; receptive to feedback and creative direction
- Adaptability and eagerness to learn new tools and technologies, including AI-powered creative tools
Preferred- Knowledge of the F&B or K-pop industry
- Experience supporting brand launches or new market entries
- Experience working in both U.S. and global brand environments
- Experience with 3D software (Blender, Cinema 4D, SketchUp), keying, compositing, VFX, rotoscoping, or animated typography
- Ability to travel to project locations as needed
PHYSICAL DEMANDS & WORK ENVIRONMENT- Must be able to remain in a stationary position and operate office equipment for a prolonged period of time
- Physical activities include, but are not limited to, constant manual dexterity, moving about the work site, and/or handling objects weighing up to 20 lbs
- Must be able to work in a schedule that commensurate with business operation, including work during weekends, holidays and/or times outside of normal business hours
- Must be able to travel as business necessitates (up to 25% travel)
The pay range for this role is:
80,000 - 120,000 USD per year (HYH America - Irvine)
