Full Job Description
As the DiGiorno Sr. Associate, Consumer Experience (CX) you are the architect for bringing the brand to life by translating deep consumer, customer, and cultural understanding into compelling brand strategies and experiences that drive growth. Through impactful communications, distinctive brand identity, meaningful consumer engagement, and strong value propositions, you help shape how the brand shows up across the consumer journey. Working closely with both the brand Product Experience (PX) team, agency partners and cross-functional teams, you ensure the brand's story, experiences, visibility, and investments work together to strengthen brand equity, create competitive advantages, and deliver business results.
KEY RESPONSIBILITIES
Consumer, Category & Customer (3C) Understanding:
• Support the development of consumer, category, and competitive understanding to inform brand strategy, communications, and consumer experience plans.
• Execute campaign pre-testing, optimization, and learning plans to improve communications effectiveness and strengthen consumer engagement.
• Contribute to audience strategy, consumer portraits, and journey mapping to improve consumer engagement across touchpoints.
• Support in market campaign testing, optimization, and learning initiatives to enhance communications effectiveness and consumer impact.
• Track and synthesize creative and campaign performance metrics to inform future brand-building decisions.
Brand Building Fundamentals:
• Support the development of consumer, category, and competitive understanding to inform brand strategy, communications, and consumer experience plans.
• Execute campaign pre-testing, optimization, and learning plans to improve communications effectiveness and strengthen consumer engagement.
• Contribute to audience strategy, consumer portraits, and journey mapping to improve consumer engagement across touchpoints.
• Support in market campaign testing, optimization, and learning initiatives to enhance communications effectiveness and consumer impact.
• Track and synthesize creative and campaign performance metrics to inform future brand-building decisions.
Unforgettable Communications & Agency Management
• Execute campaign builds, brief development, creative activation plans, and promotions in alignment with defined brand strategy, ensuring connectivity and consistency across all consumer-facing touchpoints.
• Lead execution of marketing communications across channels, including PR, influencer, social, CRM, community management, and owned digital experiences, while supporting audience activation and organic content development through media performance across planning, measurement, analytics, and optimization.
• Partner with agencies of record to execute creative development and production, managing day-to-day workflows, timelines, deliverables, and cross-agency coordination to ensure alignment to briefs and business objectives.
• Execute content creation, asset production, deployment, and maintenance of brand platforms and websites, ensuring content is current, accurate, and aligned with brand standards.
• Partner with Product Experience (PX) for execution of new item support communications plans across channels.
• Develop, coordinate, and distribute key brand documents and c
