The Specialist, Research and Insights initiates, designs and coordinates market and customer experience research initiatives for iGaming, including analyzing quantitative and qualitative data from customer feedback tools and other sources, and developing actionable insights and recommendations for stakeholders.
Key Accountabilities- Aspart of the iGaming Research and Insights team, initiates, designs, coordinates and executes quantitative and qualitative research initiatives for iGaming, managing day-to-day research activities from project scoping and research design through fieldwork, analysis, reporting and delivery of findings.
- Comfortable conducting qualitative and quantitative research, including facilitating focus groups, one-on-one interviews and online discussion boards, developing and programming surveys, and analyzing and interpreting quantitative data to identify meaningful insights. Able to probe effectively and facilitate unbiased participant discussions.
- Develops strong working relationships with internal teams. Liaises with key department and business units to identify core research needs and determines customer insight objectives from internal teams. Provides analytics teams of the business units with comprehensive data driven actionable insights and recommendations that support strategic initiatives and help shape business plans and forecast operational needs.
- Analyzes quantitative and qualitative data from customer feedback tools across all touch points and product categories. Transforms customer feedback data into insightful and relevant information to support internal business processes and strategies. Develops clear communication methods and reports to share customer insights across the organization.
- Coordinates data and information from disparate sources including surveys, data analytics and secondary data sources to create a unified view for business areas to focus on. Seeks and applies leading industry practices regarding new research and insight techniques and approaches.
- Builds and maintains effective partnerships with external research suppliers, providing direction and collaborating on research design, fieldwork, analysis and reporting to ensure research meets business needs and quality standards.
- Proactively seeks opportunities for self-development and participates in knowledge transfer to other team members.
QualificationsA combination of education, experience, and demonstrated skills may be considered.
Education and Experience- Post-secondary degree or diploma in a relevant discipline including business economics, statistics and/or research;
- Certified Analytics and Insights Professional (CAIP) designation, or relevant professional training in market research, analytics or insights, is considered an asset.
- 3 to 5 years progressively responsible experience in market or customer research;
- Experience in analyzing data, using statistical tools such as Qualtrics and in designing reporting solutions including dashboards, portals, and report objects;
- Experience in the iGaming industry
- An equivalent combination of education and/or experience may be considered
Knowledge & Technical Skills- Working knowledge of Qualtrics, Microsoft Excel, PowerPoint and other research/analysis tools.
- Able to analyze survey data, cross-tabulations and differences between customer segments and translate findings into meaningful insights. Experience with statistical analysis tools such as SPSS is an asset.
- Excellent interpersonal and relationship building skills;
- Strong quantitative and qualitative analytic skills;
- Strong time management, multi-tasking and project management skills;
- Able to work with a high degree of accuracy and attention to detail;
- Able to act on own initiative, to exercise sound judgment and to prioritize work;
- Excellent communication and presentation skills (verbally and in writing); and
- Able to simplify complex sets of information to help create understanding;
What's in it for you- Robust wellness programs to enhance your physical, mental, social, financial and career well being
- We pride ourselves on our flexible working model which supports work-life integration and our 37.5 hour work week
- Our Play It Forward program provides volunteer hours for our people each year
- See all our rewards here
However you identify, or whatever your path in life, if you see something here that makes you excited to get to work every day, please apply. We hire people for skills, capabilities and potential, not just education and experience.
We value Respect, Integrity and Community, and we provide an inclusive environment where everyone can feel like they belong.
Our social purpose is much more than returning 100% of net income to the province in the form of healthcare & education programs, and community gaming grants. Check it out!
Did you know BCLC is an industry leader in player health and safe & responsible gambling? Find out more!
