8+ years of strategy experience in a creative, social, or integrated agency
Strong critical thinking and analytical skills
Natural curiosity about people and culture
Proven ability to derive insights from research and data
Excellent storytelling and creative briefing skills
Deep understanding of the social media landscape
Experience providing constructive feedback on creative work
Solid grasp of social performance analytics tools
Responsibilities
Understand client businesses and identify long-term growth opportunities
Conduct research, including social listening and audience mapping
Identify cultural insights to guide strategy and creative
Define brand roles on social and identify whitespace opportunities
Build comprehensive social strategies across organic, paid, and creator work
Develop influencer strategies and partnerships
Create culture-led ideas and content plans for timely brand responses
Ensure quality in the social creative brief and briefing process
Collaborate with Creative, Production, and Media teams to solve business problems
Use performance insights to inform strategy and achieve client goals
Lead client interviews and workshops
Manage cross-departmental projects and inspire the strategy team
Benefits
Hybrid work model with flexibility in location
Opportunity to work with a rapidly growing strategy team
Engagement with diverse clients across multiple accounts
Access to professional development and mentorship opportunities
Dynamic work environment that encourages creativity and innovation
Full Job Description
About the Role
We are looking for an ambitious, passionate and creative Social Strategy Director to join our rapidly growing Strategy team.
The Social Strategy Director serves as the strategic leader for social across multiple accounts.
What You'll Do
Understand each client's business and identify long-term needs and growth opportunities outside of a brief
Conduct primary and secondary research, including social listening, trend analysis, and audience and community mapping, to understand audiences, primarily for the US plus some global markets
Identify human truths and cultural insights that guide strategy and creative
Define each brand's role on social, as well as cultural and competitive whitespace opportunities
Build social strategies that cover organic, paid, and creator work, including which platforms a brand should be on and what each one is for
Develop creator and influencer strategies, including who to partner with and how
Develop culture-led ideas, content pillars, and plans to help brands respond quickly when a cultural moment is relevant to them
Take ownership of the quality of the social creative brief and briefing process
Partner closely with counterparts in Creative, Production, and Media to ensure ideas are built for the platform and designed to solve a specific business problem
Use performance learnings to inform strategy and make sure the work is achieving our clients' broader business and marketing goals
Lead client key stakeholder interviews; develop and run client workshops
Manage projects that span multiple departments; identify the right priorities for the strategy team and inspire them by being graceful under pressure
Qualifications
8+ years of strategy experience at a creative, social, or integrated agency, including significant time leading social strategy, with consultancy-level skills that span brand, communications, and media
Strong critical thinking and analytical skills
A natural curiosity about people, culture, and what drives behavior online
Proven ability to turn research and data into insights
Excellent creative briefing and storytelling skills
Deep understanding of the social landscape, across both platforms and culture
Experience giving clear, constructive feedback on creative work
Solid grasp of social performance and analytics, including tools such as Brandwatch or Sprout Social
Have a proven track record of leading social strategy on new business pitches
Experienced with mentoring and managing talent
Able to work under tight deadlines
Possess strong organizational and project management skills
Impeccable attention to detail
Unmatched interpersonal skills, with the ability to rally the team and remain cool under pressure
Compensation
This position has an estimated annual salary range of $160K-$185K. Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to demonstrated skill set, years and depth of relevant experience, and some role-dependent factors. We welcome direct conversations with each candidate about compensation in all of our initial calls.
Location
Candidates can be based in Los Angeles or New York. This is a hybrid role with 3 days expected to be on-site in one of our hubs.
About ATTN:
ATTN: is a media company based in Los Angeles, California. As of January 2018, the company receives more than 2 billion monthly impressions and over 500 million monthly video views, primarily on social media platforms like Facebook and Instagram
ATTN: was founded in 2014 by Matthew Segal and Jarrett Moreno. According to the company, they "break down important societal topics and conversations into digestible, entertaining videos and series across all platforms and are leaders when it comes to reaching people who want context on the issues and conversations that matter to them". The New York Times called ATTN:, “particularly skilled at translating complicated issues into short, cogent content.”
