Social Strategic Planner

United Collective

$90K — $120K *
Media
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years of strategy experience in an agency or related environment, focusing on social media.
  • Understanding of agency and creative processes, integrated campaigns, and experiences.
  • Ability to influence creative work through cultural insights.
  • Proven skill in making insight-based recommendations using social/digital platforms and storytelling.
  • Experience in client interaction and relationship-building.
  • Skilled in conducting qualitative and quantitative research and reporting.
  • Familiarity with proprietary and 3rd party strategic tools.
  • Background in consumer account management or startups.

Responsibilities

  • Develop consumer insights for audience-first planning across diverse audiences.
  • Lead planning initiatives across brand, social, and communications accounts.
  • Support agency needs in new business and process improvement.
  • Collaborate with team leaders to ensure high-quality material delivery.
  • Provide thought leadership in agency and client-related areas.
  • Help build strategic partnerships, utilizing innovative tech and emerging media.

Benefits

  • Collaboration with diverse teams and leadership.
  • Opportunity for thought leadership in strategy and consumer engagement.
  • Engagement with innovative technologies and media.
  • Exposure to a range of clients and industry sectors.
Full Job Description
Job Description

Responsibilities:
  • A strong command of consumer understanding will be essential in developing insights that enable audience-first planning across a wide range of audiences; including Hispanics & beyond.
  • Lead planning across accounts - brand, social, comms, etc
  • Provide support, as needed, across the agency (e.g. new business, processes, etc.)
  • Collaborate with team leaders to ensure consistent delivery of high quality materials
  • Deliver ongoing thought leadership in areas related to agency and client business
  • Participate in the development of strategic partnerships, including but not limited to the identification and application of innovative technologies/emerging media


Qualifications
  • 8+ years of strategy experience in an agency or related environment; with a focus on social media efforts
  • Solid understanding of agency and creative processes, including proficiency with building integrated campaigns / experiences
  • Positively impacted the creative product through cultural insights and inspiration
  • A proven track record of delivering insight-based strategic recommendations through understanding of social/digital platforms & metrics + presentations/storytelling
  • Experience interfacing with clients and building relationships
  • Led qualitative and quantitative research + reporting
  • Experience in working with proprietary and 3rd party strategic tools
  • Experience working across consumer account and/or working in startups


Additional Information

$90,000 - $120,000

*Actual offer may vary by market location, job-related knowledge, skills and experience.

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