Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Digital Media, or related field.
8+ years of progressive experience in social media, digital marketing, content strategy, or brand marketing.
3+ years leading teams and developing social media strategies at an enterprise level.
Demonstrated success growing and managing multi-channel social media programs.
Strong understanding of platform algorithms, social media analytics, audience behavior, and content optimization.
Experience managing agencies, vendors, freelancers, and cross-functional stakeholders.
Exceptional communication, presentation, and executive-influencing skills.
Strong analytical mindset with the ability to translate performance data into strategic recommendations.
Responsibilities
Establish and maintain a long-term social roadmap aligned with enterprise marketing objectives.
Own and evolve the enterprise social media strategy across all HSS channels.
Translate organizational priorities into social content strategies that support brand awareness and business growth.
Develop content pillars and editorial frameworks that drive recognition across channels.
Lead strategies that improve audience discovery and increase exposure among potential patients.
Position social media as a source of organizational intelligence through audience monitoring and trend identification.
Develop social strategies that elevate physician expertise and strengthen thought leadership.
Benefits
Collaborative work environment with internal stakeholders.
Opportunities for professional development and team leadership.
Access to cutting-edge tools and resources for social media management.
Engagement with a diverse audience in the healthcare sector.
Full Job Description
Emp Status Regular Full time
Work Shift Day (United States of America)
Compensation Range The base pay scale for this position is $115,000.00 - $175,000.00. In addition, this position will be eligible for additional benefits consistent with the role. The salary of the finalist selected for this role will be determined based on various factors, including but not limited to: scope of role, level of experience, education, accomplishments, internal equity, budget, and subject to Fair Market Value evaluation. The hiring range listed is a good faith determination of potential compensation at the time of this job advertisement and may be modified in the future.
What you will be doing
Key Responsibilities
Enterprise Social Strategy Leadership
Establish and maintain a long-term social roadmap aligned with enterprise marketing objectives.
Ensure social media reinforces HSS's broader brand platform
Own and continuously evolve the enterprise social media strategy across all HSS channels, with platform-specific strategies for Instagram, Facebook, LinkedIn, YouTube, emerging platforms, and future channels.
Translate organizational priorities into social content strategies that support brand awareness, engagement, reputation, patient acquisition, and business growth.
Monitor platform innovation, cultural shifts, emerging technologies and competitive activity to identify growth opportunities
Content Architecture & Editorial Leadership
Develop content pillars, editorial frameworks, and recurring content franchises that drive recognition and consistency across channels.
Create sustainable programming that supports audience education, expert interpretation, patient relevance, and brand storytelling.
Elevate content quality through strategic direction, coaching, feedback, and best-practice implementation.
Discovery, Reach & Platform Growth
Lead strategies that improve audience discovery and increase exposure among individuals not yet actively seeking care.
Ensure social content is optimized for platform algorithms, recommendations, search behavior, and organic discovery.
Expand reach and audience growth through a deliberate balance of content strategy, community engagement, partnerships, and paid support.
Build channel-specific growth plans and performance targets.
Continuously evaluate emerging platforms and opportunities to expand HSS visibility and relevance.
Audience Insight & Social Intelligence
Position social media as a source of organizational intelligence, not solely a publishing channel.
Lead enterprise social listening, audience monitoring, and trend identification efforts.
Identify recurring audience questions, concerns, misconceptions, and unmet information needs.
Translate audience behavior into actionable insights for Brand, Content, PR, Digital, Analytics, Service Line, and Executive stakeholders.
Physician, Executive & Partnership Activation
Develop social strategies that elevate physician expertise and strengthen HSS thought leadership.
Partner with executives and organizational leaders to develop compelling social storytelling opportunities.
Translate complex clinical and scientific information into engaging, consumer-friendly content.
Establish frameworks that help experts contribute consistently while maintaining quality, governance, and brand standards.
Employer Brand & Professional Community Engagement
Collaborate with internal stakeholders on social strategy and execution that supports HSS recruitment efforts by strengthening HSS's visibility and reputation as a top organization to work for.
Collaborate with internal stakeholders on social strategy and oversee execution in support of HSS's B2B outreach by elevating relevant content-including educational offerings-to professional audiences and the broader healthcare community.
Measurement & Business Impact
Define and oversee social media KPI frameworks.
Establish measurement approaches that connect social activity to meaningful business outcomes.
Analyze audience engagement, content performance, referral traffic, sentiment, and conversion metrics to identify growth opportunities.
Develop executive-ready reporting that demonstrates the impact of social media on brand health, patient consideration, website engagement, and appointment growth.
Use insights and testing to continuously optimize content strategy and platform performance.
Team Leadership & Execution Excellence
Lead, mentor, and develop the social media team.
Establish clear priorities, workflows, governance processes, and performance expectations.
Create a culture of proactive planning, experimentation, accountability, and continuous learning.
Ensure timely execution of campaigns, social calendars, editorial plans, partnerships, and real-time opportunities.
Manage agency partners, freelancers, vendors, and external resources as needed.
Serve as the internal expert on social media best practices and future trends.
Qualifications
Required
Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Digital Media, or related field.
8+ years of progressive experience in social media, digital marketing, content strategy, or brand marketing.
3+ years leading teams and developing social media strategies at an enterprise level.
Demonstrated success growing and managing multi-channel social media programs.
Strong understanding of platform algorithms, social media analytics, audience behavior, and content optimization.
Experience managing agencies, vendors, freelancers, and cross-functional stakeholders.
Exceptional communication, presentation, and executive-influencing skills.
Strong analytical mindset with the ability to translate performance data into strategic recommendations.
Preferred
Experience within healthcare, health systems, consumer wellness, sports, lifestyle, or highly regulated industries.
Experience building executive thought leadership programs.
Familiarity with social listening, competitive intelligence, and social management platforms.
Past experience leveraging AI tools to enhance content development, workflow efficiency, and performance analysis, and a forward thinking curiosity about use of AI that will help build continuous innovation in this area.
Success in the Role
Within the first 12 months, this leader will:
Establish a clear enterprise social vision and roadmap.
Elevate the quality, consistency, and strategic rigor of social content across channels.
Strengthen social's contribution to brand awareness, engagement, and patient growth.
Implement a best-in-class performance measurement framework.
Build stronger physician and executive participation in social storytelling.
Create a proactive planning culture that moves beyond one-off content requests toward integrated, strategic social programs.
Develop a high-performing social team known for both strategic leadership and flawless execution.
About Hospital for Special Surgery
Hospital for Special Surgery (HSS) is a hospital in New York City that specializes in orthopedic surgery and the treatment of rheumatologic conditions. Founded in 1863 by James Knight, HSS is the oldest orthopedic hospital in the United States. The hospital has been ranked the top orthopedic hospital in the United States by U.S. News & World Report for 11 consecutive years. HSS has a staff of over 4000 employees, including more than 200 physicians and surgeons, and treats over 32,000 inpatients and 300,000 outpatients annually.
