This is a uniquely dual-natured role that sits at the intersection of operational excellence and strategic vision. As Social Channels & Platforms Manager you will define the strategic direction for your assigned Social platforms, while being quick to adjust the operation of our social handles to optimize results. You will be the guardian of editorial plans, orchestrating with multiple stakeholder teams (titles, Brand, agencies) to ensure the best content is provided. You'll adjust quickly to results, be a first-adopter to new features and keep innovating on new handle opportunities, new editorial, platform and organic boosting tactics. You'll roll up your sleeves to solve tactical challenges when needed, and step back to develop strategies that elevate our social presence at scale. If you thrive in environments where no two days look the same, this role could be for you.
Key job responsibilities
- Manage day to day Prime Video social media handles, overseeing editorial plans and problem solving.
- Allocate organic boosting budgets optimally.
- Define the strategic approach to Social platforms.
- Be agile, shifting quickly to respond to performance signals, platform algorithm changes and new features.
- Orchestrate with internal teams to ensure the best content is provided for social handles.
- Manage social media agency and oversee platform planning and management.
- Partner with social platforms to identify new opportunities and develop innovative activations.
- Track, analyze and report results on a weekly, monthly, and quarterly cadence.
- Unblock issues, provide escalation management, anticipate and make recommendations for trade-offs, and meet delivery timelines.
About the team
Amazon MGM Studios is the home for talent, creating and producing Original films and television series for a global audience. Original series premiere exclusively on Prime Video, which is available in more than 240 countries and territories worldwide. Amazon MGM Studios also produces and acquires Original movies for theatrical release and exclusively for Prime Video.
BASIC QUALIFICATIONS
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
- Experience in social media management for fast-paced brands with 1MM+ social media followers
- Experience with Social Platforms strategy and optimization
- Experience managing social media and or paid social media agencies
- Experience leveraging social media analytics and publishing tools
PREFERRED QUALIFICATIONS
- Experience in multi-territory campaign management
- Experience in digital marketing and content production timelines and process
The base salary range for this position is listed below. As a total compensation company, Amazon's package may include other elements such as sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon offers comprehensive benefits including health insurance (medical, dental, vision, prescription, basic life & AD&D insurance), Registered Retirement Savings Plan (RRSP), Deferred Profit Sharing Plan (DPSP), paid time off, and other resources to improve health and well-being. We thank all applicants for their interest, however only those interviewed will be advised as to hiring status.
CAN, ON, Toronto - 67,000.00 - 111,800.00 CAD annually
