Key Outcomes
• Increased submission flow, new business conversion, and written premium growth into Small Business through disciplined local engagement and execution
• Improved agent, producer, and CSR clarity on appetite, workflows, and “how to do business” with CNA
• Strong connectivity between agencies and underwriting, resulting in fewer stalled deals, faster issue resolution, and improved partner experience
• Execution of effective territory and agency management plans that support sustainable growth and placement behavior
JOB DESCRIPTION:
Primary Responsibilities (% of time)
Day-to-Day Sales Execution 35%
- Drive individual submission deal flow into Small Business; manage local pipelines and weekly execution plans
- Execute agency growth plans for assigned agencies and prioritized geographies, aligning activity to portfolio goals
- Conduct regular in-person and virtual engagement with frontline producers and CSRs, including training, appetite refresh, workflow enablement, and quoting navigation
- Create demand for CNA’s Small Business products by reinforcing appetite fit, speed-to-quote pathways, and ease-of-doing-business advantages
- Execute national partner and growth strategies locally, as directed by National Sales Executives
Territory & Agency Management 20%
- Own and manage the assigned territory, taking accountability for production results, pipeline health, and execution discipline
- Build and execute agency-level engagement strategies, including business planning, prioritization, training, and optimization actions
- Adjust focus across agencies and segments based on performance, opportunity, and strategic importance
Agent / CSR Enablement & Local Presence 25%
- Become the “known face” in-market: ensure agencies know who to call, what CNA wants to write, and how to submit effectively
- Establish credibility as a trusted advisor through product knowledge, underwriting appetite clarity, and workflow guidance
- Partner with internal stakeholders to coordinate onboarding and ensure early and sustained production from new appointments
Underwriting Connectivity 15%
- Build strong connectivity between Underwriting and the agent-broker community to facilitate account-level collaboration and remove friction
- Reinforce underwriting appetite, submission quality standards, and best practices to improve hit ratios and conversion
- Help agents and CSRs “submit to win” by improving fit, documentation quality, and execution timing
Market Awareness & Performance Management 5%
- Maintain awareness of local market dynamics, competitor activity, and agent feedback; share insights with Regional Sales Director and partners
- Support portfolio health within the territory by influencing mix of business, submission quality, and continuity of flow
- Maintain activity discipline across agency visits, trainings delivered, pipeline movement, and conversion actions
- Track results and report progress through the Regional Sales Director’s operating cadence
- Provide structured feedback loops from field execution and agent behavior back to regional and national leadership
Qualifications
- 5+ years in commercial insurance distribution, agency management, or sales roles; Small Business experience strongly preferred
- Demonstrated success driving producer and CSR adoption, territory growth, and improved conversion outcomes
- Proven ability to collaborate effectively with underwriting and internal partners to remove barriers and accelerate flow
Skills, Knowledge & Abilities
- Proven ability to drive Small Business submission flow, placement behavior, and conversion through disciplined, local sales execution
- Strong territory and agency management capability, including prioritization, pipeline stewardship, and focus alignment to portfolio goals
- Deep understanding of Small Business agency operations and the ability to influence producer and CSR behavior through clarity and enablement
- Solid working knowledge of Small Business underwriting appetite, products, and submission quality standards
- Ability to build strong underwriting–agency connectivity and facilitate effective account-level collaboration
- Sound business judgment informed by local market dynamics, competitive activity, and performance trends
- Strong communication and presence, with the ability to engage credibly as the “known face” in-market
- Self-directed and execution-oriented, with the discipline to manage travel, activity cadence, and competing priorities effectively
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In certain jurisdictions, CNA is legally required to include a reasonable estimate of the compensation for this role. In District of Columbia,California, Colorado, Connecticut, Illinois,Maryland, Massachusetts, New York and Washington, the national base pay range for this job level is $72,000 to $141,000 annually.Salary determinations are based on various factors, including but not limited to, relevant work experience, skills, certifications and location. CNA offers a comprehensive and competitive benefits package to help our employees and their family members achieve their physical, financial, emotional and social wellbeing goals. For a detailed look at CNAbenefits, please visitcnabenefits.com.
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