About the roleThe Shopper Insights Manager translates shopper, category, customer, and market insights into actionable strategies that drive growth. Partnering with Sales, Trade Marketing, Category Management, Marketing, and Consumer Insights, this role influences key 4Ps decisions (Price, Placement, Product, and Promotion), identifies growth opportunities, and delivers business impact through strong analytics, strategic thinking, storytelling, and stakeholder management.
Your responsibilities- Analyze shopper, retail, and category data to identify trends, opportunities, and barriers to growth.
- Translate data into clear, actionable business recommendations across Price, Placement, Product, and Promotion.
- Support development of category growth strategies, customer selling stories, and business planning initiatives.
- Partner cross-functionally with Sales, Trade Marketing, Category Management, Marketing, and Brand teams.
- Support shopper research projects, including surveys, concept testing, and in-store/shopper behavior studies.
- Synthesize multiple data sources into compelling presentations and strategic recommendations.
- Support key business decisions related to assortment, shelving, innovation, pricing, and promotional strategy.
The experience we're looking for- 2 to 5 years of experience in Shopper Insights, Consumer Insights, Category Management, Analytics, Shopper Marketing, or related areas.
- Strong analytical, storytelling, communication, and project management skills.
- Ability to translate data into actionable business recommendations.
- Experience working in fast-paced, cross-functional environments.
- CPG or retail industry experience preferred.
- Familiarity with Nielsen, Circana/IRI, Numerator, or similar syndicated data sources.
- Exposure to shopper research, category strategy, assortment, planograms, and retail execution.
- Understanding of omnichannel shopper behavior and retail trends.
The skills for successTrade Marketing, Key Account Management, Account Management, Consumer Insights, Shopper Insights, Customer Insights, Category Analysis, Collaboration and partnership skills, Influencing, Commercial accumen, Strategy Execution, Operational Excellence
What we offerWith inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
US salary rangesUSD $105,000.00 - $157,000.00
