ComparePower is seeking a talented SEO leader to join our dynamic and growing team. The SEO Lead will be responsible for execution of our SEO activities & strategies. The ideal candidate would be based in Dallas (our corporate office). We are looking for an independent thinker who enjoys a high growth performance culture in a fast paced and entrepreneurial environment that rewards top performers.

Position Summary

You will play a significant role in developing, planning, and implementing SEO strategies that drive organic growth across multiple domains as part of a growing marketing team. Candidates should have developed and executed data-driven SEO strategies, be analytical, able to uncover insights from data, and have created and ranked value-added content on Google.

Responsibilities

SEO Growth

• Identify and develop data-driven growth strategies for multiple domains.
• Analyze and forecast opportunities, quantify performance, and monitor competitors, suggesting strategic and tactical initiatives because of your analysis.
• Collaborate with marketing teams on A/B tests and support the consistent delivery of our marketing strategy.

SEO Forecasting

• Calculate the return on investment from organic search tactics and strategies.
• Forecast the financial value of content based on ranking, ranking difficulty, search volume, cost per click, and click-through rate.

SEO Content

• Manage keyword and content discovery.
• Analyze keywords looking for gaps for onsite improvements and new landing pages.
• Implement workflows to plan and scale SEO-optimized content creation.
• Improve search engine optimization of existing content and/or create new content.

Technical SEO

• Conduct technical site audits.
• Identify SEO issues through regular technical audits.
• Provide technical suggestions and implement improvements on-site.
• Develop or refine the site architecture.
• Implement schema markup.

SEO Performance

• Monitor and track SEO channel performance KPIs using dashboards.
• Assess the performance of SEO across the site and on individual pages.
• Create alerts and triggers that highlight underperforming keywords.
• Report on organic search channel performance.
• Analyze organic channel performance and insights on an ongoing basis.

Project Management

• Plan and manage your work and projects.
• Set Objectives and Key Results (OKRs) for the organic search channel.
• Maintain track of project progress, monitor project results, and be accountable for them.

Qualifications

• Minimum of 4 years hands-on SEO experience.
• You have strategically grown the organic traffic for an early to late-stage start-up.
• You have addressed pain points by creating, publishing, and ranking value-added content optimized for Google search.
• Can easily navigate Google Search Console and Google Analytics.
• Working knowledge of SEO tools like SEMrush, Ahrefs, or similar.
• Technical experience managing and working on large websites.
• Maintain strong knowledge of SEO trends and best practices.
• Solid understanding of the digital marketing ecosystem.
• Communicate effectively with cross-functional teams.
• Experience with paid per click or paid search channels is a plus.
• Passion for keeping up with SEO trends, strategies, algorithms, and best practices"
• Comfortable presenting to a group of stakeholders.
• Proficient in Microsoft Office Suite, especially Excel.
• A strategic, analytical, and creative mindset.
• Experience working with WordPress.
• A basic understanding of HTML/CSS.
• Highly organized.
• Tech-savvy.

What this Role Offers You

The opportunity to join a High-Growth, Entrepreneurial Company. Our growth requires that we continually improve how we do things, and we are seeking people who are excited to grow with us. In addition to a very competitive salary, we offer a great benefits package including medical, dental and vision; a generous 401K contribution paid by the company (6%) and an annual bonus (based on the performance of the organization and your overall contributions).