Senior Sales Manager

Senior Sales Manager - Commercial Landscaping

Location: Greater Atlanta, GA
Industry: Commercial Landscape Maintenance & Enhancements
Position: Full-Time | Regional Sales Leadership

As Senior Sales Manager, you will lead a team of Business Developers and Customer Relationship Managers responsible for acquiring new commercial maintenance accounts, retaining existing customers, and expanding enhancement and ancillary service revenue.

You will oversee the sales process across multiple operations, establishing clear performance expectations, developing your team, and implementing strategies that drive sustainable, profitable growth.

The ideal candidate combines proven commercial landscape sales experience with strong leadership abilities, business acumen, and a passion for developing people.

Key Responsibilities

Sales Leadership & Team Development

• Lead, coach, and develop a team of Business Developers and Account Managers.
• Establish sales goals, territory strategies, performance expectations, and accountability.
• Mentor sales professionals to improve prospecting, estimating, proposal development, negotiations, and closing.
• Build a positive, results-oriented sales culture that rewards performance and encourages professional development.
• Identify and develop future sales leaders as the organization expands.

Commercial Landscape Business Development

• Develop and execute strategies to grow commercial landscape maintenance revenue.
• Oversee the pursuit of new commercial maintenance contracts with HOAs, office parks, industrial properties, retail centers, and other commercial customers.
• Guide the team through prospecting, site evaluations, estimating, proposal development, presentations, and contract negotiations.
• Establish pricing strategies that support competitive proposals while protecting profitability.
• Develop relationships with key commercial property managers, decision-makers, and regional accounts.
• Coordinate with operations to ensure new business can be delivered successfully.

Customer Retention & Enhancement Sales

• Lead customer retention and contract renewal strategies across the organization.
• Coach Account Managers on identifying and selling landscape enhancements, irrigation, turf care, seasonal color, and other ancillary services.
• Develop programs that expand revenue within existing customer relationships.
• Support key customer relationships and assist with complex negotiations or service-related challenges.
• Work closely with branch leadership to maintain strong customer satisfaction and long-term account retention.

Sales Strategy & Performance Management

• Develop annual sales plans, revenue targets, and growth strategies.
• Monitor sales pipelines, conversion rates, customer retention, and revenue performance.
• Establish consistent sales processes and accountability across the organization.
• Utilize CRM systems, estimating platforms, and reporting tools to improve sales effectiveness.
• Collaborate with operational leadership to align sales growth with production capacity and financial objectives.

Qualifications

Required Experience

• Proven commercial landscape sales experience is required. Candidates must have direct experience selling commercial landscape maintenance contracts and related services.
• 7+ years of progressive sales experience within the commercial landscape industry.
• Demonstrated experience leading, coaching, or managing a team of sales and/or account management professionals.
• Strong understanding of commercial landscape maintenance pricing, estimating, contract structures, and profitability.
• Experience with enhancement sales, customer retention, contract renewals, and account development.
• Proven ability to develop sales strategies, manage pipelines, and achieve revenue growth objectives.
• Strong leadership, communication, financial, and organizational skills.
• Ability to build relationships with commercial property managers, HOA decision-makers, and other commercial clients.

Preferred Qualifications

• Experience managing sales teams across multiple branches or territories.
• Background with a large or growing commercial landscape organization.
• Experience with Aspire or similar landscape management software.
• Demonstrated success developing sales professionals and improving team performance.
• Experience supporting organizational expansion or integrating new sales teams.

Why This Opportunity Stands Out

Lead an Established Sales Organization

Step into a leadership position with an existing team, customer base, and operational infrastructure. You'll have the resources to focus on developing people, improving performance, and accelerating growth.

Make a Meaningful Impact

You'll have the opportunity to influence sales strategy, strengthen customer relationships, improve sales processes, and directly contribute to the organization's success.

Develop People and Build a Winning Culture

This role is ideal for someone who enjoys coaching, mentoring, and helping sales professionals reach their full potential.

Join a Growing Organization

Our client continues to invest in its operations, people, and expansion, creating opportunities for talented leaders to take on greater responsibilities.

Advance Your Career

For an experienced commercial landscape sales leader looking for greater influence, responsibility, and long-term professional growth, this position offers an attractive next step.

Interested in Learning More?

If you have a successful background in commercial landscape sales and enjoy leading people, developing business, and driving growth, we would welcome the opportunity to speak with you.

Whether you're currently a Sales Manager, Director of Sales, Regional Sales Manager, or an experienced commercial landscape sales leader ready for the next step, this opportunity deserves your consideration.

Apply today to learn more about this sales leadership opportunity.