The Richards Group is an American advertising agency. It is the largest independently owned agency in the country. Working with founder Stan Richards, there are 35 creative group heads. Following racist comments by the agency's founder, Stan Richards, the company lost two of its longtime clients, Motel 6 and Home Depot.
Based in Dallas, Texas, The Richards Group reports annual billings above $1 billion. Memorable work includes the Chick-fil-A Cows, and the Motel 6 campaign featuring Tom Bodett.
Major clients include or have included Fruit of the Loom, The Home Depot, Sub-Zero/Wolf, and Zales. The agency handles advertising, public relations, and promotions for dozens of clients nationwide, in addition to sports/entertainment marketing for colleges and universities.
The Richards Group is associated by common ownership with Houston advertising agency Richards/Carlberg. In 2014, a $10 million fundraising campaign was completed to rededicate the advertising and public relations department at the University of Texas at Austin, naming it the Stan Richards School of Advertising and Public Relations.
1953: Stan Richards begins doing freelance design work in Dallas.
1976: Company becomes a full-service advertising agency.
1986: Motel 6 is signed as a client.
2016:The Richards Group takes AOR for Blue Bell Creameries.
2018: Dish Network selects The Richards Group as its new creative agency of record.