Apple

Senior Program Manager, Marketing Systems

Apple$135K — $160K *
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of program management experience in digital marketing or web platform delivery
  • Proven ability to partner with Engineering and Product teams on roadmaps
  • Experience establishing operational frameworks for multiple work-streams
  • Strong navigation skills in ambiguous situations with senior stakeholders
  • Experience with design system adoption and marketing platform rollouts
  • Familiarity with content management platforms and marketing technology stacks
  • PMP, PMP2, or equivalent program management certification

Responsibilities

  • Lead the operational execution and management of digital marketing systems
  • Drive collaboration between Design, Engineering, and Product teams
  • Remove barriers and ensure cross-functional alignment in project delivery
  • Define and optimize Worldwide workflow structures and measurement frameworks
  • Manage large-scale digital initiatives with senior leadership involvement
  • Deliver quality, scalable, and impactful marketing programs
  • Contribute to governance and strategic evolution of digital transformation efforts

Benefits

  • Access to cutting-edge marketing technology and frameworks
  • Opportunities for professional development and certifications
  • Exposure to complex, high-impact projects
  • Collaboration with cross-functional teams in a global context
  • Engagement with senior leadership and strategic decision-making
Full Job Description
Sr. Program Manager of Marketing Systems leads the operational execution, management, and governance of the critical digital frameworks and initiatives that define Interactive's global presence. This role is a strategic lead accountable for ensuring that complex digital programs, ranging from design systems to marketing platform optimizations, are delivered with operational rigor and measurable outcomes, while partnering closely with engineering to deliver scalable, performant solutions. Description The role serves as a primary connective node between Design, Engineering, and Product, driving shared accountability, removing systemic blockers, and ensuring cross-functional alignment at every stage of delivery. This includes partnering across product management and engineering to ensure business needs are met, from operational Worldwide (WW) workflow definition and optimization, to contributing into measurement frameworks that track go-to-market (GTM) velocity and program impact. The role operates with discretion, managing large-scale initiatives and regularly engaging senior leadership to drive the evolution of digital transformation. This role drives the programmatic delivery and governance of marketing systems and digital frameworks that power Interactive's global web presence, serving as the operational bridge between Design, Engineering, and Product to ensure complex initiatives ship with quality, scalability, and measurable business impact. Minimum Qualifications 10+ years of program management experience in digital marketing, marketing technology, or web platform delivery, with a track record of managing large-scale, cross-functional initiatives. Demonstrated experience partnering directly with Engineering and Product teams to define requirements, align on roadmaps, and co-own delivery milestones. Experience establishing and running operational frameworks - including planning cadences, RACI models, escalation paths, and milestone governance - across multiple concurrent work-streams. Strong ability to navigate ambiguity and drive alignment among senior stakeholders with competing priorities, particularly at the intersection of creative, technical, and business objectives. Experience with design system adoption, marketing platform rollouts, or similar systems-level programs that require coordinated change management across global teams. Preferred Qualifications Background working with or alongside design systems teams (contribution models, governance, adoption metrics). Experience in a marketing organization at a consumer technology company, with familiarity in how global web content is produced, localized, and published at scale. Familiarity with content management platforms, front-end frameworks, or marketing technology stacks, enough to engage credibly with engineering partners on technical trade-offs. Experience defining or contributing to measurement frameworks that track operational health, go-to-market velocity, or program impact. Exposure to Agile, Lean, or similar delivery methodologies applied in creative or marketing contexts (not just software development). Experience managing programs that span both internal teams and external agency partners. PMP, PMP2, or equivalent program management certification.

About Apple

Apple is a corporation that designs, manufactures, and markets mobile communication and media devices, personal computers, portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. Apple provides many products and services, including iPhone; iPad; iPod; Mac; Apple TV; a portfolio of consumer and professional software applications; the iOS and OS X operating systems; iCloud; and accessories, service, and support offerings. It sells its products worldwide through its retail stores, online stores, direct sales force and third-party cellular network carriers, wholesalers, retailers, and value-added resellers to the consumer and also sells third-party iPhone, iPad, Mac and iPod compatible products, including application software and accessories through its online and retail stores. Introduced in 1984, the Macintosh was the first widely sold personal computer with a graphical user interface (GUI). That feature and others such as an improved floppy drive design and a low-cost hard drive that made data retrieval faster helped Apple cultivate a reputation for innovation. Apple was named as the most admired company in the United States in 2008 and in the world from 2008 to 2012 by the Fortune magazine. The company was founded by Steven Paul Jobs, Steve Wozniak, and Ronald Gerald Wayne on April 1, 1976, and is headquartered in Cupertino, California.

Apple Careers

Join Apple, a place where extraordinary people gather to do their best work. Our ever-expanding global team is at the forefront of innovation and leadership in the tech industry. At Apple, we're not just building products—we're crafting the kind of wonder that revolutionizes entire industries. It's the diversity of our people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Work You’ll Do Embark on a journey with Apple’s market-leading team to help some of the world’s most influential companies navigate their path to digital mastery with cutting-edge technology and services. Transform industries and touch lives with your unique ideas at Apple. Here, you’ll lead through a unique position at the intersection of technology, creativity, and robust industry expertise. Collaborate with a global team of professionals who are at the top of their game in technology and design. Apple isn’t just a company, it’s a community of innovators and passionate thinkers. Introducing the Apple Innovation and Leadership Initiative We are building a market-leading team to drive our efforts in delivering groundbreaking solutions and services. At Apple, job opportunities are abundant, offering you the chance to explore diverse roles from engineering to marketing, all designed to empower your career growth. Do Innovative Work Join the largest group of creative and technical experts in the world—professionals dedicated to redefining what’s possible through technology and innovation. Deliver targeted solutions through a depth and breadth of expertise that’s unmatched, driving forward our commitment to excellence and leadership in every project we undertake. Be Part of a Great Team Engage in a wide range of projects utilizing Apple’s technology and resources. Harness the unparalleled capabilities, global scale, and joint solution development that only Apple can offer. Future-Proof Your Career Advance your career with limitless opportunities at Apple. Go as far as your ambition takes you with unmatched training, development, and certification support. Explore Discover how Apple is leading the way in tech innovation: [With iOS] Businesses can streamline operations and enhance customer interactions... READ MORE Smart home technology integration that sets the standard for convenience and security... READ MORE The Apple Experience Our combined service capabilities, global scale, and joint solution development help clients overcome challenges and lead transformation in their industries. Clients worldwide look to Apple for new strategies and solutions that drive growth and innovation in the digital era. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Whether you’re seeking a professional role, an internship, or a leadership position, Apple offers a variety of employment opportunities. SEARCH APPLE JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. See what exciting and rewarding opportunities await at Apple, a company committed to diversity, innovation, and leadership. Explore job opportunities, employment benefits, and the culture of growth and innovation at Apple. Prepare your resume, hone your interview skills, and ready yourself for a career at one of the most prestigious companies in the world. Join us in pushing the boundaries of what is possible.
Learn more about Apple
Size
154,000 employees
Market Cap
$2,074.3 billion
Industry
Net Income
$63.9 billion
Founded
1976
5 Year Trend
+11.5%
Revenue
$294.1 billion
NASDAQ

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