Full Job Description
Are you ready to shape how leading water treatment technologies are positioned, differentiated and brought to market? Join Onterris, where we deliver treatment systems for real-world performance, connecting technical expertise with customer needs to accelerate growth across drinking water, wastewater and industrial water markets.
We're looking for a strategic, commercially minded Senior Product Marketing Manager who can translate complex technologies into compelling customer value propositions and measurable business results. This is an opportunity to lead marketing strategy for a portfolio of priority treatment technologies, strengthen market positioning, identify new growth opportunities and develop high-impact go-to-market programs and campaigns that build brand awareness and drive demand.
If you thrive in a collaborative, fast-paced environment and bring a blend of product marketing expertise, brand understanding, technical curiosity and commercial acumen, we want to hear from you.
A Day in the Life
• Strategic Marketing Leadership: Serve as a trusted marketing advisor to product and business leaders, bringing market insights, strategic recommendations and commercial perspective to guide marketing priorities, challenge assumptions and maximize business impact.
• Product Strategy & Portfolio Marketing: Develop and execute marketing strategies for 2-4 priority water treatment products, aligning positioning, target markets and marketing investments with business objectives and growth opportunities.
• Market Intelligence & Competitive Differentiation: Analyze customer needs, industry trends, regulatory drivers and competing technologies to identify market opportunities, prioritize customer segments and strengthen product differentiation
• Product Positioning & Value Propositions: Translate complex technical capabilities into clear, compelling messaging that demonstrates customer value, including treatment performance, operational efficiency, cost savings and regulatory compliance.
• Content Strategy & Campaign Development: Develop integrated content and campaign strategies across digital channels, case studies, technical materials, webinars, events and other marketing initiatives to build awareness, engage target audiences and generate demand.
• Thought Leadership & Market Engagement: Recognize when and how to leverage thought leadership to address emerging industry challenges, demonstrate technical expertise and strengthen market positioning. Partner with subject matter experts and Marketing & Communications to connect insights with product marketing and commercial priorities.
• Go-to-Market Strategy & Product Launches: Lead marketing planning for product launches, enhancements and new applications, coordinating positioning, messaging, campaigns and launch activities to support successful commercialization.
• Sales & Commercial Alignment: Partner with Sales Enablement, product management, engineering, sales and business development to align product messaging with customer needs, support sales readiness and strengthen commercial effectiveness.
• Marketing Performance & ROI: Establish and monitor KPIs to evaluate campaign effectiveness, qualified demand, pipeline contribution, product adoption and revenue influence. Use insights to optimize marketing investments and performance.
• Cross-Functional Collaboration: Work closely with business leaders, technical experts, corporate marketing, digital marketing and external partners to deliver consistent, high-quality marketing programs aligned with business priorities.
• Brand Stewardship & Tone of Voice: Apply brand standards, messaging and tone of voice across product marketing initiatives, ensuring consistent, compelling communications that strengthen brand recognition and market positioning.
Key Qualifications & Experience
• 7+ years of experience in product marketing, technical marketing, B2B marketing or commercialization, ideally within environmental technologies, water treatment or industrial markets.
• Proven experience developing and executing marketing strategies for complex technical products, engineered systems or industrial solutions.
• Strong understanding of market segmentation, competitive positioning, customer buying behavior and differentiated value proposition development.
• Experience leading integrated marketing campaigns, content strategies, product launches and go-to-market initiatives.
• Ability to translate complex technical information into compelling, customer-focused messaging for technical and business audiences.
• Commercial acumen with experience connecting marketing activities to qualified pipeline, product adoption and revenue growth.
• Experience collaborating with product management, engineering, sales, business development and cross-functional marketing teams.
• Familiarity with drinking water, wastewater, industrial water treatment, water reuse or related environmental technologies is highly desirable.
• Familiarity with municipal utilities, industrial operators, engineering consultants, EPC firms, OEMs, distributors, and other water industry stakeholders.
• Working knowledge of CRM, marketing automation, digital analytics and marketing performance measurement tools.
• Bachelor's degree in Marketing, Business, Engineering, Environmental Science or a related field, or equivalent experience.
Skills & Attributes
• Strategic thinker who can translate market insights and business priorities into actionable product marketing plans.
• Strong commercial mindset with a focus on customer value, market differentiation and measurable growth.
• Excellent written and verbal communicator who can simplify complex technical concepts and develop compelling marketing narratives.
• Analytical and data-driven, with the ability to evaluate market opportunities, campaign performance and return on marketing investment.
• Highly organized with strong project management skills and the ability to balance multiple products, priorities and deadlines.
• Collaborative relationship builder who can influence stakeholders and work effectively across technical, commercial and marketing teams.
• Proactive, adaptable problem-solver who takes ownership, embraces feedback and identifies opportunities for continuous improvement.
• Curiosity about emerging technologies, environmental challenges and evolving customer needs.
• Passion for environmental innovation and delivering meaningful impact for clients and communities.