Senior Product Marketing Manager

Talon.One$163K — $185K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6+ years in product marketing, preferably in B2B SaaS and martech sectors
  • Proven experience in positioning and messaging for complex technical products
  • Hands-on with competitive intelligence systems and crafting market analyses
  • Familiarity with enterprise software sales cycles and multi-stakeholder deals
  • Ability to articulate AI and machine learning capabilities in business terms
  • Proficient with AI tools for operational excellence
  • Independent and capable of being the sole product marketing representative in your region
  • Exceptional written and verbal communication skills.

Responsibilities

  • Own product narrative development and messaging for key product domains
  • Drive and maintain a competitive intelligence program for actionable insights
  • Create marketing collateral tailored to enterprise buyers, focusing on Retail and QSR
  • Collaborate with Product Managers to shape market-facing narratives
  • Define ecosystem positioning alongside technology partners
  • Support AMER go-to-market strategies and adapt global narratives to local markets
  • Gather insights from various sources to enhance positioning and product strategy.

Benefits

  • $1,200 annual learning budget
  • Flexible PTO policy for managing own time off
  • $350 home office setup budget and $50 monthly allowance
  • Work from abroad for up to 90 days
  • Access to WeWork On-Demand workspace options
  • Mental health support with nilo.health
  • Top-tier Medical, Dental, and Vision plans
  • 401(k) plan with 100% company match on contributions up to 4%
  • 100% paid Life Insurance and Disability coverage.
Full Job Description
ABOUT THE ROLE:

We are looking for an experienced Senior Product Marketing Manager to own a core part of Talon.One's product narrative and bring it to market. You will turn deep product, customer and competitive insight into positioning, messaging and enablement that helps enterprise buyers understand the value of Talon.One.

This is a remote role; however, you must be based on the US East Coast, ideally within commuting distance of one of our hubs: New York, Boston, or Chicago. This role requires occasional travel, estimated at up to 20-30% of the time.

ABOUT THE TEAM:

You will join our Product Marketing Center of Excellence, a small, senior team that owns Talon.One's product narrative and go-to-market enablement globally. Reporting to our Head of Product Marketing, you will act as the AMER anchor of the team, partnering closely with our GTM teams in AMER and product teams in Berlin as well as with Partnerships, Customer Success and the wider Marketing team across the region.

ONCE YOU ARE HERE YOU WILL:
  • Own the product narrative: Develop and evolve positioning and messaging for your product domains, ensuring a consistent, differentiated story across all channels and regions
  • Drive competitive intelligence: Build and maintain a structured competitive intelligence program, equipping Sales and leadership with actionable insights on market trends and competitor moves
  • Create sales and marketing collateral: Produce compelling assets for enterprise buyers, including pitch decks, one-pagers, battlecards and solution briefs tailored to our focus industries: Retail and QSR
  • Partner with Product: Work closely with Product Managers to translate the roadmap into market-facing narratives and launch messaging
  • Shape ecosystem positioning: Define how Talon.One shows up alongside our technology partners, supporting joint value propositions and co-marketing narratives
  • Support the AMER go-to-market: Act as the regional product marketing counterpart for our AMER Sales and Marketing teams, adapting global narratives to local market needs (and vice versa) and supporting Sales throughout the enterprise sales cycle
  • Champion the customer and market voice: Gather insights from customers, analysts and win/loss data to sharpen our positioning and inform product strategy


WHAT WE NEED YOU TO BRING TO THE TABLE:
  • Bring 6+ years of product marketing experience in B2B SaaS, ideally in martech, CRM, CEP, CDP, or commerce technology
  • Demonstrate a strong track record of building positioning, messaging and sales enablement for complex technical products aimed at business buyers
  • Show hands-on experience with building competitive intelligence systems, with tangible output including crafting battlecards and market analyses that sales teams actually use
  • Be fluent in enterprise software sales cycles and a track record of supporting a sales-led organization with the narratives, content and tools needed to win complex, multi-stakeholder deals
  • Translate technical product capabilities, including AI and machine learning, into clear business value
  • Showcase proficiency with diverse AI tools, proactively driving operational excellence and continuous workflow optimization
  • Operate independently as a senior individual contributor, comfortable being the sole product marketing presence in your region
  • Exceptional written and spoken English communication skills, with the ability to simplify complex topics without losing substance
  • Work effectively across time zones with distributed Product, Engineering and Marketing teams


WHAT'S IN IT FOR YOU:
  • $1,200 annual learning budget
  • Manage your own time off with our flexible PTO policy
  • $350 home office setup budget, a $50 monthly home office allowance
  • Freedom to work from abroad for up to 90 days worldwide
  • WeWork On-Demand access for flexible workspace solutions
  • Mental health support with nilo.health
  • Choose from top-tier Medical, Dental, and Vision plans (Blue Cross Blue Shield MA, MetLife, VSP)
  • Build your savings with our 401(k) plan, including a 100% company match on your contributions up to 4%
  • We provide 100% company-paid Life Insurance, Short-Term, and Long-Term Disability coverage

The estimated total compensation for this role is $163,400 - $185,000, though actual compensation may vary depending on factors such as relevant experience, skills, qualifications, certifications, and location. The salary range is subject to change and may be adjusted at any time.

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