Title:Associate Director, Neuroscience Marketing, Movement Disorders
Company:Ipsen Biopharmaceuticals Inc.
Job Description:SummaryThe Associate Director (AD), Neuroscience Marketing Movement Disorders is a key role on the Neuroscience Commercial Team and will report to the Senior Director, Neuroscience Marketing. The successful candidate will lead US marketing initiatives focused on driving customer and patient engagement, conversion, and retention to help the Dysport team achieve near-term revenue goals that deliver on ambitious brand growth. Key promotional activities and responsibilities include yearly Dysport strategic & tactical planning, the development and execution of HCP and Patient promotional materials, digital marketing strategies and tactics, including expanded omnichannel capabilities, and the design and management of Brand presence at key congresses.
Included in the scope will be contributing to the brand's overall engagement strategy and planning, day to day sales team partnership, POA/NBM planning & execution, and budget management. The role will also be responsible for collaboration with training and field leadership to ensure best in class training for the field force.
Cross-functional collaboration skills and proven track record of building and executing marketing project plans in collaboration with multiple cross-functional partners will be critical in this role.
Main responsibilities / job expectationsCore Marketing Activities
- Brand Planning and Execution - Strategic & Tactical for Movement Disorders (Spasticity & Cervical Dystonia)
- Support development of brand content for personal and non-personal promotion, aligned to key brand priorities and messaging
- Lead strategy for omnichannel capabilities across HCP and patient, partnering with Neuroscience Omnichannel Director
- Lead the development of Congress engagements, including booth/material design, content development for educational programs and on-site management/execution (in collaboration with Operations and Field)
- Lead the planning and execution of expanded patient marketing programs, including rework of owned media and omnichannel activity
- Develop and monitor KPIs for all responsible initiatives and communicate performance on a regular basis, including participation in monthly Business Reviews
- Ensure compliant execution of all activities
Cross Functional Leadership & Collaboration
Collaborate with:
- Neuro Field leadership to gain alignment and provide support with sales force execution and other business needs, including Congress engagements
- V&A, Medical and other key cross functional brand team members on brand promotional development, execution, and performance management
- Neuroscience Omnichannel Director, BOS and Global digital in the design and execution of digital activity
- Finance in management of budget
- Insights for design/execution of programs and integration of learning into promotional materials
- Advanced Analytics to ensure appropriate understanding of impact
Knowledge, abilities & experience- BA/BS in marketing or a related field; MBA is a plus
- At least 8 years of progressive pharmaceutical or biotechnology marketing experience demonstrating strong tactical execution
- Neuroscience and/or specialty experience a strong plus
- Buy and bill pharma marketing experience a plus, not required
- Biopharma sales experience a plus, not required
- Demonstrated ability to achieve key milestones and business objectives working with peers and colleagues with and without direct authority
- Demonstrated organization skills with proven ability to manage multiple complex projects
- Ability to consistently define project workplans, meet deadlines, and manage budgets
- Effective management of Agency teams and external partners/vendors
- Excellent written and verbal English communications skills; ability to communicate with colleagues at all levels of the organization; strong presentation skills required
- Excellent skills in MS Office (Excel, Word, PowerPoint, Outlook)
- Ability to travel domestically (up to 20%)
Key Technical Competencies Required
- Proven cross-functional leadership skills to lead across a complex matrix organization
- Strong communication and interpersonal skills along with the ability to influence others
- Ability to work with multiple internal cross-functional teams and successfully manage multiple projects simultaneously
- Demonstrated consistent track record of success
- Strong scientific/medical aptitude and experience
- Demonstrated success in project, vendor, and experience managing large budgets
- Knowledge of the AMA, ACCME, PhRMA and FDA regulations associated with promotion and industry-supported scientific education activities
- Working within an environment of strict compliance to all appropriate regulatory guidelines to successfully design and execute tactics, programs and tools that achieve business objectives
- Excellent written and verbal skills and strong interpersonal communication skills
- Willingness/ability to travel domestically
The annual base salary range for this position is $160,000 - $240,000.This job is eligible to participate in our short-term incentives program.At Ipsen we are proud to offer a comprehensive employee benefits package, including 401(k) with company contributions, group medical, dental and vision coverage, life and disability insurance, short- and long-term disability insurance, as well as flexible spending accounts. Ipsen also provides parental leave, paid time off, a discretionary winter shutdown, well-being allowance, commuter benefits, and much more.The pay range displayed above is the range of base pay compensation within which Ipsen expects to pay for this role at the time of this posting. Individual compensation within this range depends on a variety of factors, including, but not limited to, prior education and experience, job-related knowledge and demonstrated skills. 
