10+ years of product or content marketing experience in advisory or adjacent SaaS organizations
Strong writing skills for blogs, newsletters, case studies, and webinars
Ability to thrive in a fast-paced environment with an evolving roadmap
Self-starter with end-to-end ownership of workstreams
Strong project management skills for prioritizing concurrent tasks
Adaptable with tools and systems, leveraging AI for efficiencies
Responsibilities
Develop clear product positioning and messaging that sets the product apart from competitors
Create and maintain buyer personas to understand target audiences
Plan and execute go-to-market strategies for product launches
Collaborate with cross-functional teams including product, marketing, sales, and customer success
Develop sales tools and collateral to support the sales team
Train sales teams on product features and effective selling techniques
Own the Advisory Customer Advisory Board program, ensuring timely and budget-conscious execution
Benefits
Competitive compensation packages with meaningful ownership
Flexible PTO
401k
Wellness benefits starting on your first day
Technology & Work from Home reimbursement
Flexible work schedules
Full Job Description
About the Role:
We are seeking a Senior Product Marketing Manager, Risk Advisory to join our Product Marketing team, reporting to the Senior Director of Product Marketing. This role is the connective tissue between Product and our go to market teams (sales, customer success, and marketing), translating our product roadmap and release cadence into positioning, messaging, and enablement that reaches the right internal and external audience at the right time.
You'll need to be comfortable operating in an environment where features ship often and clear communication matters. Success here means proactively keeping GTM teams aligned with that pace, while showing a high degree of autonomy and ownership. Understanding the risk advisory landscape and how advisory firms operate is also a key part of this role.
What You'll Do:
Product Positioning, Messaging & GTM:
Develop clear and compelling product positioning, value propositions, and messaging that differentiates the product from competitors.
Create and maintain buyer personas to better understand target audiences.
Plan and execute go-to-market strategies for product launches.
Collaborate with cross-functional teams, including product, marketing, sales, and customer success
Go-To-Market Enablement:
Develop sales tools and collateral (including, presentations, product demos, white papers, datasheets) to support the sales team
Train sales teams on product features, benefits, and how to effectively sell the product
Equip customer success with the messaging and resources they need to drive adoption, retention, and expansion conversations
Partner with solutions engineers on positioning and demo narratives that support technical evaluations
Customer Advisory Board & Content Creation:
Own the Advisory Customer Advisory Board (CAB) program in collaboration with Revenue Marketing, ensuring planning, programming and execution are on-time, on-budget and provide an elevated experience for all stakeholders
Partner with Revenue Marketing and Product to identify and build additional in-market strategies
Own the VP of Product blog and internal product newsletter
Develop webinar content, case studies, testimonials, and other customer proof content in partnership with GTM teams
About You:
10+ years of product or content marketing experience at advisory or adjacent SaaS organizations
Strong writer across blogs, newsletters, case studies, and webinars
Comfortable in a fast moving environment with an evolving roadmap
A self starter who owns workstreams end to end, communicating status and surfacing blockers proactively
Strong project management skills, able to prioritize across concurrent workstreams
Adaptable across tools and systems, with the judgment to find efficiencies and use AI effectively
Some of Our Benefits Include:
Competitive compensation packages with meaningful ownership
