5+ years of product marketing or customer marketing experience in B2B tech
Proven track record of managing launches across multiple product teams
Technical proficiency to demonstrate new capabilities effectively
Exceptional verbal and written communication skills
Experience collaborating with Product, Customer Success, and Sales teams
Ability to leverage product and adoption data for strategic insights
Familiarity with expansion strategies and in-app messaging tools
AI-savvy, utilizing AI tools for content creation and demos
Responsibilities
Own the release marketing process across all product areas
Create engaging demos and walkthroughs to simplify new releases
Identify customer adoption barriers and relay insights to Product
Design and implement adoption programs in collaboration with Customer Success and Growth Marketing
Measure and analyze adoption metrics to inform investment decisions
Lead product enablement initiatives for the sales team
Provide the Upsell team with compelling narratives and proof points
Benefits
Collaborative work environment with cross-functional teams
Opportunity to shape product marketing strategies
Access to cutting-edge AI tools for content creation
Professional growth through hands-on experience in a dynamic tech landscape
Engagement with a diverse customer base to drive product adoption
Full Job Description
We9re looking for a Senior Product Marketing Manager to own how Nooks releases reach existing customers and the field, and to grow adoption after launch.
Nooks ships new capabilities every week across several product areas, and most customers only see a fraction of what they9ve bought. You9ll run release marketing, build adoption programs with Customer Success and Growth Marketing, and give our Upsell team what it needs to expand accounts.
You9ll make every meaningful release easy to understand and easy to try, through short demos, walkthroughs and before-and-after stories. You9ll report to the Head of Product Marketing and partner with Product, Customer Success and Sales.
About the role:
Run release marketing
Own the release process across all product areas, including tiering, release notes, in-app announcements, customer communications and field updates
Show, don9t tell
Build short demos, walkthroughs and before-and-after stories that make each release easy to understand and try
Grow adoption
Gather customer insight on adoption barriers and bring it back to Product
Design adoption programs that move customers from one agent to several, with Customer Success and Growth Marketing
Measure adoption of what we ship, and use the results to decide where to invest
Equip the field
Own product enablement on new releases, and partner with GTM Enablement so the field knows what9s new and how to show it
Equip the Upsell sales team with expansion narratives and proof points
About you:
5+ years of product marketing or customer marketing experience at a B2B technology company
Experience running launches or releases across several product teams
Technical depth to understand how new capabilities work, and the ability to show them through demos and walkthroughs, not only release notes
Strong verbal and written communication, with the ability to translate technical features into customer-facing benefits
Experience managing cross-functional efforts with Product, Customer Success and Sales
Uses product and adoption data to spot opportunities and drive results
Ideally, experience with expansion, cross-sell or product-led growth motions and with in-app messaging tools
AI-first working style, including using AI tools to quickly build demos, walkthroughs and content
