Product Marketing Manager, Content (Agent-Driven)

Gravity Climate

• $110K — $130K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4-6+ years in product, content, or brand marketing, ideally in B2B SaaS or journalism/speechwriting.
  • Exceptional writing skills to convey complex ideas engagingly.
  • Experience in crafting product positioning and messaging for competitive markets.
  • Fluency and enthusiasm in using AI tools for efficient content production.
  • Strong understanding of customer needs for targeted content creation.
  • Proven multitasking ability to meet tight deadlines on multiple projects.
  • Knowledge in sustainability or energy is a plus.

Responsibilities

  • Own and manage Gravity's content engine and calendar for effective marketing.
  • Translate content into various formats like ads, blogs, and case studies.
  • Develop go-to-market content for product launches to boost engagement and sales adoption.
  • Maintain consistent messaging across all content types and target audiences.
  • Understand customers and market trends to inform clear and resonant messaging.
  • Utilize AI tools for scalable content creation and establish best practices for the team.
  • Collaborate with various teams to develop a cohesive content vision and translate complex information into compelling narratives.

Benefits

  • Foundational impact at a sustainability transformation company.
  • Competitive salary and equity opportunities.
  • Comprehensive health, vision, dental, and life insurance coverage.
  • Unlimited paid time off (PTO).
  • Health & wellness stipend.
Full Job Description
What Success Looks Like

Brand awareness is a key bottleneck for Gravity, and content is a key bottleneck for awareness. Success in this role is creating content that makes the world aware of our company and product offerings. This role is exciting for someone who can drive a brisk content and product launch motion. Here are your main responsibilities:
  1. Your first responsibility is quickly ramping up content production. We are sitting on a motherlode of great ideas that will let you jump in quickly, and our team is always bringing new ideas to the table. Prioritizing, refining, and distributing those ideas will be a key part of the content engine.
  2. Your second responsibility is to have fresh takes. Our market is crowded and a lot of the marketing is boring and sounds the same. We need to cut through the noise.
  3. Your third responsibility is content systems building. The team has already doubled content volume - without sacrificing quality - with a library of Claude Skills that you will use, refine, and grow to draft content. You will also create Skills to identify opportunities by keeping tabs on competitors, customers, and the market.
  4. Your fourth responsibility will be orchestration.You will own the content calendar and be an essential part of executing multi-channel campaigns at high tempo. You will collaborate closely with Product, Sales, Energy Management, Climate Strategy, Sales, and the leadership team, among others.

Intrinsic to all of this: you will develop a deep understanding of our customers and our markets.

Who Thrives in this Role

The ideal candidate might be in a book club, or a former high school theater person. They may be a bit impatient and hate bureaucracy, but they know how to navigate it. Or they may be completely different! We've found that great candidates come from many backgrounds.

The ideal candidate definitely:
  • Smiles when they ship great content
  • Can sniff out AI writing patterns from a mile away
  • Enjoys both rapid context switching and applying attention to detail
  • Prizes crisp communication and clear deadlines
  • Holds themselves and their colleagues to a high standard

They will also ideally have 4-6+ years of experience in product marketing, content marketing, or brand marketing, preferably in a B2B SaaS context, or fields like journalism and speechwriting. They may also know something about energy or sustainability (or not).

Gravity provides:
  • Competitive salary and meaningful equity.
  • 401(k) matching.
  • Paid health, vision, dental, and life insurance.
  • Unlimited PTO.
  • Health & wellness stipend.


If this appeals to you, skip the line and email delete-the-bottleneck at gravityclimate dot com.

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