Senior Product Marketing Manager

We are seeking a hands-on Senior Product Marketing Manager to develop compelling, scientifically credible content and execute digital marketing campaigns that build brand awareness, engage target audiences, and drive demand for our technologies and services. The ideal candidate is an exceptional writer with a strong scientific background and experience marketing to pharmaceutical, biotechnology, and academic clinical research audiences. This individual will independently manage content development from research and subject matter expert interviews through writing, editing, publication, and optimization with the ability to translate complex scientific concepts into clear, differentiated content across digital marketing channels. Key Responsibilities Scientific Content Development • Research, write, and edit high-quality scientific and commercial content, including blogs, application notes, white papers, case studies, website copy, and sales enablement materials • Translate complex scientific information into compelling, application-focused messaging for biopharma and life sciences research audiences • Interview scientists, customers, and internal subject matter experts to develop accurate, differentiated content while maintaining consistent messaging and brand voice • Leverage AI-assisted tools to improve content production efficiency while maintaining scientific and editorial quality Digital Marketing and Demand Generation • Develop and execute integrated marketing campaigns, including email, social media, landing pages, webinars, and digital advertising • Write, schedule, and publish engaging content across email, social media, and other digital marketing channels • Develop audience-specific content to support customer engagement throughout the buying journey and optimize website and campaign content for search visibility, engagement, and lead generation • Repurpose scientific content across multiple formats and channels to maximize reach and impact Scientific Thought Leadership • Develop thought leadership and educational content addressing trends in spatial biology, precision oncology, biomarker development, and therapeutic research • Collaborate with scientific experts, customers, and external partners to communicate research applications and technology advances • Support scientific presentations, conference abstracts, webinars, and media-related content Content Planning and Optimization • Maintain and execute an editorial calendar aligned with marketing priorities and commercial campaigns • Apply SEO and emerging AI-search optimization best practices to improve content discoverability • Monitor content performance and recommend improvements based on engagement, traffic, and lead-generation metrics • Manage multiple content projects independently while meeting deadlines and maintaining high editorial standards Required Qualifications • B.S. in biology, biochemistry, molecular biology, biomedical sciences, or a related discipline • 5-10 years of experience in scientific content marketing and communications • Exceptional scientific writing, editing, and storytelling skills, with the ability to communicate complex technical subjects clearly and persuasively • Experience independently developing scientific and commercial marketing content for biopharma and academic clinical research audiences including websites, blogs, email campaigns, and social media • Working knowledge of SEO, digital marketing, and content performance analytics • Strong project management skills and ability to manage multiple priorities independently • Proficiency with AI-assisted content development tools • Portfolio of personally authored scientific and marketing content Preferred Qualifications • Experience marketing life sciences research instrument platforms and lab services • Familiarity with spatial biology market • Graduate degree in life science discipline • Experience with marketing automation, CRM, content management, and anlytics platforms Compensation Base Salary Range: $130,000 - $160,000 (annualized) *Determining a base salary will be based on several factors which include skill set, level of education, experience and qualifications, as well as RareCyte internal equity. Some roles may also qualify for additional compensation such as bonus, commission, stock options and travel allowance. Benefits At RareCyte, we support our employees in and out of the office. Click here to view a list of benefits offered to eligible employees. We love talking to qualified candidates! Even if you don't fit the description perfectly, please still apply and we'll review your resume.