About the RoleThe Product Marketing team is integral to KEV's success, driving market understanding, product adoption, and strategic go-to-market excellence through collaboration and deep customer insight. We partner across Product, Sales, Customer Success, and Marketing to deliver effective positioning, competitive insights, and revenue-driving launch strategies while fostering a culture of agility, accountability, and data-driven decision-making.
We are looking for a Senior Product Marketing Manager to join our growing team. In this role, you will be responsible for leading product positioning, developing and executing go-to-market strategies, and empowering cross-functional teams with clear, compelling messaging and insights. You will work closely with Product Management, Revenue, Enablement, and Demand Generation to ensure our products win in a competitive market.
How You'll Contribute - Lead product positioning and messaging development - enabling clear market differentiation and improving product adoption and sales effectiveness.
- Own end-to-end go-to-market strategy for product launches - driving revenue growth and ensuring strong cross-functional alignment with Sales, Product, and Marketing.
- Conduct competitive and market intelligence analysis - empowering the business with insights that influence product roadmap decisions and help Sales win more deals.
- Partner with Product Management to influence roadmap and feature prioritization - ensuring customer needs and market opportunities shape product direction.
- Develop high-impact sales enablement materials (battlecards, pitch decks, product guides) - accelerating sales cycles and improving win rates.
- Collaborate with Demand Generation on campaign strategy - ensuring messaging consistency and measurable pipeline impact.
- Analyze product performance and customer feedback - informing strategic recommendations that drive adoption, retention, and expansion opportunities.
- Build strong cross-functional communication routines - ensuring stakeholders remain aligned on product updates, competitive shifts, and market dynamics.
Who You Are- 7+ years of experience in Product Marketing, ideally within fast-paced SaaS environments.
- Proven track record of successful product launches and building end-to-end go-to-market strategies.
- Strong project management skills, with the ability to multitask and deliver on time and within scope.
- Experience working with tools such as Salesforce (or similar CRM), HubSpot, Asana, Gong, and competitive intelligence platforms.
- B2B SaaS experience required - EdTech or FinTech strongly preferred.
- Pragmatic Institute Certification or Product Marketing Alliance training highly preferred.
- Exceptional skills in storytelling, positioning, market analysis, and cross-functional leadership - enabling strong business impact.
- Ability to translate complex technical concepts into clear, compelling, customer-centered messaging.
- A data-driven mindset - using insights to guide strategy, measure effectiveness, and optimize performance.
Salary Range - $130,000-160,000. This range reflects expected compensation at the time of posting. Final offers may vary based on skills, experience, location, and internal equity. Total compensation may also include bonus and benefits.
What We Offer- Competitive compensation - We believe in rewarding great work with fair, competitive pay.
- Meaningful benefits- Because your well-being matters; both at work and at home.
- Retirement Savings Support - We help you plan for your future with company-matched programs, including RRSP matching in Canada and 401(k) contributions in the U.S.
- Professional development - We invest in your growth with ongoing learning, stretch opportunities, and continuing education, including KEV Academy for onboarding and skill-building, plus KEV University, our online platform offering a wide range of courses.
- Hybrid model - 3 days in the office to collaborate and connect, with flexibility the rest of the week.
- Flexible PTO - Take the time you need to recharge with close to 4 weeks of vacation and a company-wide holiday closure
- Office perks - Enjoy a fully stocked snack bar and occasional catered lunches-because we know that great conversations (and ideas) often start around good food.
This job description indicates the general nature and level of work expected. It is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required by an individual joining the KEV team in this or any other capacity.
KEV may use AI-enabled tools to support components of our recruitment process. These tools are used to support human decision making. All hiring decisions are made by our People and Culture team in partnership with Hiring Managers.
Visit our website for more information and details about working at KEV.
