About the Role At Float, Product Marketing Managers are adoption architects-they own the strategy and execution that drives product adoption across the entire customer journey.
This is a hands-on, individual contributor role. You will partner closely with Product, Sales, Customer Success, and Marketing to turn Float's multi-product platform into clear, compelling narratives and programs that drive usage, adoption, and expansion.
This is not a role focused only on launches. You will work end-to-end across acquisition, activation, adoption, and expansion, owning outcomes not just deliverables.
What You'll Own1. Product Adoption Strategy & Execution- Own strategy and execution to drive product adoption across the full customer journey (pre- and post-sale)
- Translate product capabilities into clear, differentiated messaging and positioning
- Identify adoption gaps and design programs to improve usage and engagement
2. Go-to-Market & Lifecycle Programs- Lead and support product launches but go beyond them into ongoing lifecycle and growth programs
- Build and execute initiatives across:
- Acquisition (messaging, packaging, GTM)
- Activation (onboarding, first value)
- Adoption (feature usage, engagement)
- Expansion (upsell, cross-sell signals)
3. Platform Narrative & Messaging- Help shape Float's multi-product platform story, not just individual features
- Develop messaging that resonates with target segments and evolves with the product
- Partner with Marketing to bring campaigns and content to life (while owning core messaging yourself)
4. Cross-Functional Commercialization- Act as the bridge between Product and GTM teams
- Partner with:
- Product → influence roadmap based on market & customer insights
- Sales → enable teams with clear value propositions and positioning
- Customer Success → drive adoption and retention strategies
- Ensure alignment across teams to drive measurable outcomes
5. Insights, Experimentation & Data- Use product, customer, and lifecycle data to identify opportunities and inform strategy
- Design and run experiments to improve adoption and performance
- Measure success through impact on adoption, usage, and commercial metrics
What Success Looks Like- Product adoption meaningfully increases for your focus areas
- Clear, compelling messaging exists across the customer journey
- Lifecycle programs drive measurable improvements in usage and expansion
- GTM teams are aligned and enabled with strong positioning and narratives
- You operate as both a strategist and executor, moving quickly from insight to action
What You Bring Core Capabilities- Strong product and strategic thinking. You can connect product, market, and customer needs
- Excellent messaging and storytelling skills (you can write and create, not just brief others)
- Comfortable operating across the full funnel, not just launches
- Highly cross-functional-you influence without authority and drive alignment
Experience- Experience in Product Marketing, Product Management, or a closely related role
- Proven ability to drive measurable outcomes (adoption, retention, expansion, or revenue impact)
- Experience working on multi-product or platform businesses is a plus
- Backgrounds in product ops / product / hybrid roles are welcome if paired with strong marketing instincts
How You Work- Owner mindset: You take accountability for outcomes, not just outputs
- Builder: You create programs, messaging, and systems-not just strategies
- Curious and adaptable: You can operate in ambiguity and evolve quickly
- Collaborative: You work seamlessly across Product, Sales, CS, and Marketing
- Execution-focused: You move fast and ship, while maintaining quality
What This Role Is Not- Not a pure launch PMM role
- Not a "traffic manager" for marketing requests
- Not limited to pre-sales or post-sales-you operate across the full journey
- Not a people management role (this is a high-impact IC position)
Why This Role Matters at FloatFloat is evolving into a
multi-product platform, and success depends on how effectively customers adopt and use those products.
As a PMM, you are central to that outcome designing how our products are understood, adopted, and expanded across the customer base.
Why You Should Join- Work at one of Canada's fastest-growing fintech companies
- Make a real impact in a high-autonomy, high-growth role
- Collaborate with an ambitious and supportive team
- Competitive compensation, equity options, and benefits
- Hybrid work model - we are based in Toronto with in-office days for connection and collaboration
- Enjoy catered team lunches every Tuesday, Wednesday and Thursday
- Bring your pup to our dog-friendly office
- Thrive in a high-trust, high-performance culture where your work truly matters
In ShortAt Float, you'll thrive if you're bold, curious, and eager to make a real impact. We're building something special-and having a lot of fun along the way. If you're excited to build, grow, and win together,
we'd love to meet you. 
