Job DescriptionWho we are looking forThis role leads the strategy and execution for marketing Bose’s audio technology franchises, translating complex R&D and audio platform work into clear, compelling value, naming, and partner-ready narratives. You’ll create scalable toolkits and sales enablement materials for internal teams and external audiences, ensuring consistent, credible messaging across channels.
What we valueClear, consistent positioning for Bose technology franchises
Stronger OEM/partner conversations through simplified, defensible value stories
Sales teams equipped to sell the technology—not just the brand
Scalable naming and badging systems to elevate and protect the brand
Data-driven messaging through measurable testing and feedback loops
What you will be responsible forTechnology Strategy & Positioning: Define positioning, messaging, and value propositions across audiences; establish claims and proof-point guardrails
Toolkits & Enablement: Build standardized, repeatable toolkits and sales assets; partner with engineering and sales for accuracy and usability
Naming & Architecture: Develop scalable naming and badging systems aligned to the master brand
Sales Enablement: Create training, talk tracks, and customer-ready materials; lead enablement sessions
Measurement & Iteration: Define KPIs and evolve messaging based on data and feedback
Day-to-Day: Translate technical inputs into market-ready narratives, build messaging frameworks and collateral, support sales with customized assets, and maintain a centralized source of truth for technology messaging.
What we value8+ years in product or technology marketing (B2B + consumer a plus)
Proven ability to simplify complex technologies into compelling narratives
Strong storytelling, cross-functional leadership, and presentation skills
Experience building scalable frameworks, toolkits, and enablement programs
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At Bose, you're inspired to be and do your best and are rewarded for your unique talents! Our compensation is thoughtfully tailored to your skills, experience, education, and location, and goes beyond base salary. The hiring range for this position in the primary work location of Framingham, Massachusetts is: $128,600-$176,900.The hiring range for other Bose work locations may vary.
In addition to competitive base pay we offer rewards including bonus programs, comprehensive health and welfare benefits, a 401(k) plan, plus exclusive perks designed to support your wellbeing, and a generous employee discount where you can immerse yourself in our products and experiences.
