BS or MS with 8+ years of progressive product marketing experience for security products and services
Proven track record of leading complex, global product launches and go-to-market initiatives
Demonstrated ability to independently develop strategy and influence senior stakeholders
Deep understanding of the AI market, particularly AI security and infrastructure
Strong executive presentation and communication skills for diverse audiences
Knowledge of enterprise AI use cases and market trends
Ability to thrive in a fast-paced environment and drive work from strategy through execution
Technical expertise in AI, including GenAI and agentic AI, and related security technologies
Responsibilities
Own and drive the global product marketing strategy for AI Security and AI infrastructure solutions
Translate portfolio strategy into a comprehensive product marketing plan for enterprise use cases
Establish and promote thought leadership positions for AI security and infrastructure
Collaborate with cross-functional teams to align on strategy and deliverables
Deliver impactful presentations to stakeholders, media, and customers
Partner with marketing teams to develop collateral supporting demand generation
Engage with industry leaders and customers to gather insights and validate market needs
Lead market research and competitive analysis to inform product positioning
Benefits
Hybrid work environment
Opportunities for professional development
Access to cutting-edge technology and resources
Collaborative and innovative company culture
Engagement with industry leaders and experts
Full Job Description
Senior Product Marketing Manager A10 is seeking a dynamic and strategic Product Marketing leader for our AI (AI Security/ AI Infrastructure) solutions. In this highly visible role, you will own the global product marketing strategy and go-to-market direction for a strategically important portfolio. You will drive positioning, messaging, launches, marketing programs, and sales-enablement content while serving as a subject-matter expert on AI and security topics.
You will collaborate with global teams, customers, and industry leaders to shape market strategy, strengthen A10's competitive position, and drive measurable business outcomes, including market awareness, pipeline, adoption, and revenue growth.
Key Responsibilities:
Global Awareness and Strategy: Own and drive the global product marketing strategy for A10's AI Security and AI infrastructure solutions, focusing on enterprise markets with security focused outcomes. Define market opportunities, segmentation, positioning, messaging, launch strategy, and go-to-market priorities
Product Marketing Execution: Translate portfolio strategy into comprehensive product marketing planfor AI security solutions and enterprise use cases. Develop compelling positioning and messaging tailored to key buyers, use cases, industries, and stages of the customer journey to different verticals
Thought Leadership: Establish and promote thought leadership positions for AI security, AI infrastructure, and application security solutions. Leverage unique research, customer insights, market trends, and industry developments to build awareness, differentiation, and credibility
Cross-Functional Collaboration: Work closely with product marketing, product management, sales, and other marketing teams to drive alignment on strategy, priorities, deliverables, and success measures without relying on formal authority.
Social and Customer Communication: Deliver impactful presentations to key stakeholders, media, and customers. Lead analyst briefings and strategic conversations related to A10's AI solution portfolio
Demand Generation and Sales Enablement : Partner with Campaigns, Marketing Operations and Field Marketing to develop and create marketing collateral that supports demand generation campaigns
Industry and Customer Engagement: Engage with industry leaders and customers to gather insights, build strategic relationships, validate market needs, and identify emerging opportunities that inform product and go-to-market strategies
Customer Insights & Feedback: Continuously refine marketing strategies and product messaging by leveraging customer feedback and translate those insights into recommendations for messaging, product priorities, customer engagement, and go-to-market execution
Market and Competitive Intelligence: Lead market research and competitive analysis to inform product positioning and marketing strategies
Product Lifecycle Involvement: Partner with Product Management throughout the product lifecycle, from market validation and product development, launch, and post-launch optimization
Strategic Agility and Autonomy: Operate independently in a rapidly evolving and sometimes ambiguous market, identifying emerging needs, defining strategic direction, and developing scalable approaches where established frameworks may not yet exist
Required Qualifications:
Education/Experience: BS or MS with 8+ years of progressive product marketing experience for security products and services
Launch and Go-to-Market Experience: Proven track record of leading complex, global product launches and go-to-market initiatives and successfully positioning and evangelizing new solutions in enterprise markets
Strategic Leadership: Demonstrated ability to independently develop strategy, lead complex cross-functional initiatives, influence senior stakeholders, and drive decisions across organizational boundaries
Domain Knowledge: Deep understanding of the AI market, preferably including AI security and AI infrastructure for agentic AI, as well as relevant market trends and competitive landscape
Executive Presentation and Communications Skills: Demonstrated ability to develop high-quality presentation materials and communicate complex technical and business concepts effectively to diverse audiences
Market Insight: Strong knowledge of enterprise AI use cases (e.g., GenAI and agentic AI etc.) and good understanding of AI market trend
Self-Starter: Ability to thrive in a fast-paced, dynamic environment while independently establishing priorities, exercising sound judgment, and driving work from strategy through execution
Technical Expertise: Experience with AI, and a strong understanding of GenAI and agentic AI, AI security, application security, Web App and API security, Threat Intelligence or similar technologies
#LI-AN1 - Hybrid
Targeted compensation guideline: Up to $180,000. Compensation will vary based on number of factors, including market demand for specific skills, role type, job level, and individual qualifications. Final salary offers are determined by considerations including, but not limited to, subject matter expertise, demonstrated skill level, relevant experience, geographic location, education, certifications, and training.
