Job Title: Senior Product Manager, Measurement, Planning & Optimization
Job Type: Full-time, Hybrid in office in Boulder, CO. We have an in-office culture, with a minimum 3 days in the office (Tues-Thurs).
Reporting To: Senior Director of Product
Work Authorization: Applicants must have legal authorization to work in the U.S. without the need for current or future sponsorship
THE OPPORTUNITYWe're hiring a Senior Product Manager to own our Measurement, Planning & Optimization product.
You'll define how we:
- Ingest and standardize fragmented measurement data
- Connect media exposure to healthcare outcomes
- Surface insights, KPIs, and recommendations
- Enable smarter planning and budget optimization through artificial intelligence
This is a 01, high-impact role at the core of our product strategy.
KEY RESPONSIBILITIES- Build the measurement layer
Productize data ingestion, standardization, and reporting across multiple sources
- Create a unified data model
Define a system that connects audiences, media, and outcomes
- Define insights & recommendations
Establish KPIs that drive actionable recommendations
- Shape an agent-first experience
Enable users to ask questions across media + commercial data and get insights with visuals
Partner with engineering, design, data, and GTM to bring the product to life
REQUIRED SKILLS & EXPERIENCE- 3-5+ years in product management, ideally in data-heavy or analytics products
- High energy, high agency working style
- Experience building and working with AI products and agentic workflows
- Strong comfort with:
Data pipelines, messy datasets, and multi-source systems
Defining metrics, KPIs, and insight frameworks
- Ability to operate in ambiguity and turn complexity into clear product direction
- Demonstrated ability to operate effectively in fast-paced, early-stage environments with evolving priorities and limited structure
PREFERRED QUALIFICATIONS- Experience in adtech, martech, or healthcare data
- Familiarity with measurement platforms (e.g., CrossIX) or DSPs
- Experience with AI/agent-driven UX
WHY JOIN BRANCHLAB?- Competitive Salary & Comprehensive Benefits
- Small, Agile Team - Your work will have a direct impact
- Equity Opportunities - Grow with the company
