General InformationLocations: Los Angeles - Chatsworth, California, United States of America
- Location: Vancouver - Great Northern Way
- State: British Columbia
- Country: Canada
Role ID 216665
Worker Type Regular Employee
Studio/Department EA Studios - Respawn
Work Model Hybrid
Description & RequirementsWhy This Role Matters
As a Senior Product Manager on Apex Legends, you will own how we reach players, bring them back, and keep them playing, across in-game messaging, email, web and creator channels.
You will lead player lifecycle and growth for Apex Legends, including designing in-game messaging and targeting experiments. You will partner with EA's central CRM, web and marketing teams, and advocate for the features that keep the Apex Legends community connected to the game.
This role combines product development with hands-on live service execution. You will build and iterate on player messaging and engagement features while operating the seasonal cadence of Message of the Day, email and drops programs.
Responsibilities- Own and drive the roadmap for in-game messaging, delivering the right message to each player based on where they are in their journey, from first session through the entire lifecycle
- Design and run experiments to measure the impact of marketing, messaging, and rewards
- Work with marketing teams to define and optimize the player lifecycle, from top of funnel content to the in-game experience
- Evolve Apex's in-game inbox and messaging surfaces, including targeting, prioritization, frequency capping and deep linking
- Partner with EA's web and commerce teams to improve the product offering and customer journey for the Apex web store
- Own the in-game experience for Twitch and YouTube drops,
- Help define and grow new channels that facilitate growth and retention
Qualifications- 4+ years of product management, including 2+ years in lifecycle, CRM or growth for a live service game or a large-scale consumer app
- Experience shipping in-product messaging, notification or CRM systems, including segmentation, triggers and frequency capping
- Hands-on experience designing and analyzing A/B tests and holdout experiments, and comfort working with data in SQL
- Strong understanding of F2P player motivations, retention and reactivation
- Experience partnering with central platform, marketing or partner teams to deliver outcomes without direct authority
- Clear, concise writing and an eye for player-facing copy
- Strong communication and organizational skills, with the ability to manage multiple concurrent features and live programs
- Experience with creator programs, Twitch or YouTube drops, esports, or web commerce is a plus
- Growth experience in mobile F2P or an MBA is a plus
Pay Transparency - North AmericaCOMPENSATION AND BENEFITS The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).
PAY RANGES* British Columbia (depending on location e.g. Vancouver vs. Victoria) *$114,300 - $156,200 CAD
* California (depending on location e.g. Los Angeles vs. San Francisco) *$143,800 - $217,200 USD
Pay is just one part of the overall compensation at EA.
In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and other incentive programs.
For Canada, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and other incentive programs.
