ABOUT THE ROLE You'll lead a
small, decisive product team with engineering and UX to build a new investing product from 01, find product-market fit, and grow it into a sustainable part of our business. Together, you'll uncover meaningful member needs, test the hardest assumptions, and build a simple, trustworthy experience. You'll shape product direction, make clear prioritization decisions, and own outcomes from discovery through launch and scale.
The opportunity goes beyond launching another product: you'll help make Rocket Money a place members turn to not just to manage today's finances, but to build their financial future. What you build will give members new reasons to stay and grow with us, and help shape Rocket Money's next chapter.
This is a senior individual contributor role reporting to the Group Product Manager, Financial Products, with close partnership with the Vice President of Financial Products and senior leadership. You'll collaborate with engineering, design, data, operations, marketing, finance, legal, compliance, and external financial partners. You'll pair strategic judgment with hands-on execution-from roadmap and discovery to integrations and activation and retention analysis.
Success means building a product members value and a business that grows, not simply shipping features.WHAT YOU'LL DO Find the Right Problem and Define the Strategy - Build a deep understanding of our members' financial lives, goals, and unmet needs through customer research, behavioral data, and market insights
- Define who we're building for first, why they'll choose Rocket Money, and how the product fits into their broader financial journey
- Develop an evidence-backed product strategy, clear priorities, and what not to build
Build and Launch a New Product - Define a focused MVP and lead development from discovery and prototyping through launch; make thoughtful trade-offs between speed, scope, quality, and risk
- Partner with design and engineering to test the riskiest assumptions before committing to a full build
- Shape the end-to-end member experience, from discovering the product and getting started to using it regularly and understanding its value
- Work with operations, marketing, and support to make launch readiness more than a release date: clear education, reliable workflows, and phased rollout
Own the Financial Product Experience End-to-End - Work as a product trio with engineering and UX to identify meaningful customer problems, test solutions, and build great products. Bring an end-to-end ownership mindset-from discovery through launch and iteration-with accountability for quality and outcomes
- Work with cross-functional partners and senior leadership across design, engineering, marketing, fraud, operations, and legal to turn complex financial workflows into simple experiences, making day-to-day decisions about scope, behavior, and trade-offs
Grow and Scale the Product - Own outcomes beyond launch: activation, engagement, retention, and business growth; define measures that reflect genuine member value, not just usage
- Identify the biggest barriers to adoption and ongoing value; partner with design, engineering, marketing, and lifecycle teams to test and scale improvements
- Instrument the experience, analyze funnels and cohorts, and combine experiments with qualitative feedback to decide what to improve, scale, or stop
- Keep the team and leadership aligned on what we're learning, what is changing, and why
ABOUT YOU - Product builder. Proven track record owning the full product lifecycle-from identifying a customer problem through discovery, design, development, launch, and iteration-delivering high-quality experiences and measurable business results.
- 01 impact. You've built new products from scratch: turning an ambiguous opportunity into a clear proposition, testing the riskiest assumptions, defining a focused MVP, and iterating with early customers toward product-market fit.
- Financial products experience & curiosity. You've built consumer financial products in a regulated environment and are passionate about improving people's financial lives. You bring experience without assuming you have all the answers-staying curious, testing assumptions, and learning from customers and new evidence.
- Outstanding intellectual ability. You learn quickly, synthesize complex information into clear decisions, and update your thinking as evidence changes.
- Product sense & customer understanding. You uncover needs through research and data, simplify complex experiences, and know what to build - and what not to.
- Strategic & analytical thinking. You turn customer insights, product data, and business economics into clear priorities, even with incomplete information.
- Communication & cross-functional leadership. You communicate clearly, build alignment, navigate disagreement, and lead teams to deliver without formal authority.
- Technical fluency. You work confidently with engineering on APIs, integrations, and edge cases to make sound product trade-offs.
- AI fluency & curiosity. You're excited about where AI is headed and already use AI tools every day to learn faster and ship faster. You know when to lean on them and when to apply your own judgment, expertise, and taste to make sound product decisions.
PREFERRED QUALIFICATIONS - Experience building investing products
- Experience working at a fast-growing startup
WE OFFER - Health, Dental & Vision Plans
- Life Insurance
- Long/Short Term Disability
- Competitive Pay
- 401k Matching
- Team Member Stock Purchasing Program (TMSPP)
- Learning & Development Opportunities
- Tuition Reimbursement
- Unlimited PTO
- Daily Lunch, Snacks & Coffee (in-office only)
- Commuter benefits (in-office only)
Additional information: Salary range of $150,000 - $190,000/year + bonus + benefits. Base pay offered may vary depending on job-related knowledge, skills, and experience.
This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time.
