LendingTree is an online lending exchange that connects consumers with multiple lenders, banks, and credit partners who compete for business. The company is headquartered in Charlotte, North Carolina and was founded in 1996. LendingTree provides a marketplace that allows consumers to shop and compare various financial products such as mortgages, personal loans, credit cards, and insurance products. The company generates revenue by charging fees to its partners for each closed loan or service provided to a consumer. LendingTree has been recognized as one of the largest online lending marketplaces in the United States.