TikTok

Senior Product Manager, Family Pairing

TikTok$185K — $374K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of consumer-facing product experience with a focus on apps.
  • Strong user empathy and interaction design skills.
  • Proficient in defining metric frameworks and A/B testing.
  • Able to manage complex projects and drive consensus among diverse teams.
  • Self-driven with coaching experience or a desire to mentor others.
  • Fluency in Chinese for stakeholder management in the China market.

Responsibilities

  • Act as the core PM owner for Family Pairing, defining metrics and roadmaps.
  • Understand teen and parent needs to innovate engaging features for Family Pairing.
  • Collaborate with Legal and Public Policy to ensure product compliance with regulations.
  • Align cross-functional teams for high-quality product iterations and delivery.
  • Mentor junior product managers in user-centric design practices.

Benefits

  • Medical, dental, and vision insurance from day one.
  • 401(k) savings plan with company matching.
  • Paid parental leave and short/long-term disability coverage.
  • 10 paid holidays and 10 paid sick days per year.
  • 17 days of Paid Personal Time with increases by tenure.
Full Job Description
Responsibilities

Our team is under the umbrella of TikTok Safety Product function, and we strive to build age-appropriate product experiences for teens users in TikTok. The team owns teen-focused product strategy and partners closely with Safety, Policy, and Machine Learning to ensure a safe, compliant, and engaging experience for younger audiences. We develop teen-specific features, optimize content recommendations and privacy defaults, and support global regulations related to youth safety. Responsibilities: - Act as the core PM owner for Family Pairing. Define north star metrics and core conversion funnels. Develop and execute a mid-to-long-term product roadmap to build an industry-leading parental supervision tool. - Deeply understand the distinct needs and psychologies of both parents and teens. Identify opportunities to optimize core user journeys, and more importantly, innovate and build breakthrough features that transform Family Pairing into an engaging, high-value tool that both parents and teens actively want to use. - Collaborate closely with Legal and Public Policy teams to integrate global minor safety regulatory and legal requirements into product design. Ensure the product is both compliant and user-friendly, actively building trust with the public and regulators. - Serve as the central driver for Family Pairing iterations, effectively aligning XFN teams including Design, Engineering, DS, and Operations to ensure high-quality, agile product delivery. - Coach and mentor junior product managers within the team, guiding their daily project execution and sharing best practices in user-centric design.

Qualifications

Minimum Qualification(s): - 5+ years of consumer-facing product experience. Strong track record of owning consumer apps, driving 0-to-1 product development, or optimizing user growth and conversion funnels. - Deep user empathy with a keen eye for interaction design. Proven ability to navigate complex user dynamics and deliver polished, detail-oriented product experiences. - Highly proficient in defining core metric frameworks, conducting A/B testing, and analyzing funnel conversions to validate the impact of UX improvements. - Exceptional ability to manage complex projects and drive consensus across diverse teams, remaining agile and effective even under strict legal and compliance constraints. - Highly self-driven and responsible, with a demonstrated ability or strong desire to coach others. - Fluency in written and spoken Chinese is needed to manage stakeholders in China market.

Job Information

[For Pay Transparency]Compensation Description (Annually)

The base salary range for this position in the selected city is $185600 - $374000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

About TikTok

TikTok is a social media app that allows users to create and share short videos. The app was launched in 2016 by Chinese tech company ByteDance. TikTok has become one of the most popular social media apps in the world, with over 1 billion active users. The app has been downloaded over 2 billion times worldwide. TikTok has faced controversy over its data privacy practices and its potential ties to the Chinese government. In 2020, the app faced a potential ban in the United States, but a deal was reached with Oracle and Walmart to create a new company called TikTok Global.
Learn more about TikTok
Size
1,750 employees
Industry
Founded
2012

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