Job Title: Senior Product Manager, Dupixent DERM DTC
This role will play a pivotal role in shaping how patients discover, understand, and connect with Dupixent. This individual will lead the development and execution of multicultural marketing campaigns, disease state education initiatives, patient ambassador programs, and digital innovation strategies - all with the goal of empowering patients to take control of their health journey. This role sits at the intersection of science, storytelling, and strategy, requiring a marketer who is both analytically rigorous and deeply empathetic to the diverse patient communities we serve.
Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. In Specialty Care, you'll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs.
Main ResponsibilitiesMulticultural Campaigns- Lead the development and execution of culturally relevant, insight-driven marketing campaigns targeting multicultural patient populations
- Partner with multicultural agencies and cross functional partners to evolve and manage overall strategy and tactics. Devise and execute all related promotional activity
- Analyze multicultural market data and patient insights to identify unmet needs and opportunities for growth
- Ensure all campaigns meet regulatory and medical/legal/regulatory (MLR) review standards
Disease State Awareness Campaign and Advocacy- Develop and manage disease state education programs that increase awareness and understanding of atopic dermatitis and key related messages
- Lead the creative evolution of Eczema Exposed and explore cost effective means to promote both the site via media and in partnership with advocacy partners. Ensure awareness and increased engagement of the ADCT
- Create omnichannel educational content across digital, print, and experiential formats tailored to diverse patient audiences
- Build and maintain relationships with advocacy groups like the NEA and partner in brand presence at annual conferences
- Collaborate with medical affairs, patient advocacy, and external KOLs to ensure scientific accuracy and credibility. Coordinate cross-functional efforts to ensure alignment and maximize impact
Patient Ambassador Program Management- Build and manage a robust patient ambassador program, identifying, onboarding, and supporting real patient voices to authentically share their Dupixent journeys
- Develop and implement programs that amplify patient stories and experiences, including speaking engagements, testimonial videos, patient webinars and mentorship programs, etc.
- Develop ambassador training materials, storytelling frameworks, and engagement toolkits
- Oversee ambassador appearances at events, digital content creation, and community outreach activities
- Ensure compliance with all legal, regulatory, and privacy requirements related to patient testimonials and ambassador activities
Digital Innovation- Champion digital-first thinking across patient marketing initiatives, identifying emerging platforms, technologies, and engagement models
- Working with partner agencies to explore new tools and pathways to increase speed to market and fail-fast content creation strategies
- Stay ahead of digital health trends and bring forward-thinking recommendations to the broader marketing team
Cross-Functional Collaboration- Work closely with HCP marketing, market access, medical affairs, regulatory, legal, and agency partners to ensure integrated, compliant, and impactful programs
- Present strategies and campaign results to senior leadership and key stakeholders
- Manage agency relationships, project timelines, and budgets effectively
About YouBasic Qualifications- Bachelor's degree required
- Minimum of 3+ years of experience in the pharmaceutical, healthcare, biotech, or life sciences industry and/or within marketing, strategy, product/project management, or an agency
- Strong attention to detail and ability to manage multiple priorities simultaneously
Preferred Qualifications- MBA
- Proven ability to manage multiple projects simultaneously in a fast-paced environment
- Knowledge of Legal and Regulatory landscape pertaining to pharmaceutical marketing, including Medical/Legal/Regulator
- Understanding of portfolio marketing, multi-brand strategy, and pharmaceutical marketing principles
- Demonstrated ability to execute marketing programs and coordinate cross-functional initiatives
- Experience supporting account planning execution with cross-functional teams
- Demonstrated success in data analysis and performance optimization
- Experience working with Medical Affairs, Sales, and Market Access teams
Competencies & Values- Patient-first mindset - deeply committed to improving the lives of patients
- Cultural intelligence - ability to develop authentic, inclusive campaigns for diverse communities
- Bold thinking - willingness to challenge the status quo and bring innovative ideas to life
- Collaborative leadership - thrives in a matrixed environment and builds strong cross-functional relationships
- Data-driven - uses insights and analytics to inform strategy and measure impact
Why choose us?- Bring the miracles of science to life alongside a supportive, future-focused team.
- Discover endless opportunities to grow your talent and drive your career, whether it's through a promotion or lateral move, at home or internationally.
- Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
- Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks' gender-neutral parental leave.
The salary range for this position is:
$122,250.00 - $176,583.33
All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs, and additional benefits information can be found here.
