TikTok

Senior Product Manager - Business Center and Business Account

TikTok$185K — $374K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • BA/BS degree required.
  • 3+ years as a Product Manager managing full product cycles, including customer feedback integration.
  • 2+ years in building and launching ad interfaces/platform products.
  • Strong judgment and creative thinking ability required.
  • Proven cross-functional collaboration skills with engineering and design teams.
  • Strong problem-solving and analytical capability to drive data-informed decisions.
  • Excellent communication skills for explaining complex product concepts clearly.

Responsibilities

  • Drive the evolution of Business Center solutions to better serve advertisers and business owners.
  • Recommend and prioritize innovative features to improve user experience and performance.
  • Collaborate with teams to define product strategies and tackle business challenges.
  • Lead cross-functional alignment to refine product requirements and execute roadmaps.
  • Utilize customer feedback and research data to identify growth opportunities.
  • Analyze product metrics to drive continuous improvement and informed decision-making.
  • Stay updated on ad tech trends to keep TikTok innovative in advertising solutions.

Benefits

  • Medical, dental, and vision insurance from day one.
  • 401(k) savings plan with company match.
  • Paid parental leave and disability coverage.
  • 10 paid holidays and 10 paid sick days each year.
  • 17 days of Paid Personal Time, increasing with tenure.
Full Job Description
Responsibilities

The TikTok Business Center Product team is responsible for building and innovating features within the TikTok Business Center, a platform that helps organizations and agencies efficiently manage multiple TikTok ad accounts, users, assets, and finances in a secure environment. Our mission is to empower businesses with TikTok for Business solutions, enabling them to connect with audiences and maximize their brand potential. As the account service provider for internal product lines, we ensure a consistent experience across different product offerings to drive synergy. We are seeking an experienced Product Manager to collaborate with cross-functional teams and elevate the platform to the next level. Responsibilities - Drive the evolution of Business Center solutions to meet the needs of advertisers and business owners. Recommend and prioritize innovative features to enhance user experience and performance. - Explore opportunities for full-funnel marketing practices within TikTok, developing scalable product solutions to support growth. - Collaborate with cross-functional teams to identify business challenges, set objectives, and define product strategies. Lead alignment across various functions and stakeholders to refine requirements and execute your roadmap. - Leverage customer feedback, user research, behavioral data, and other insights to identify opportunities for growth and improvement. - Track and analyze key product metrics to inform decisions and drive continuous improvement. - Stay current with ad tech industry trends and emerging technologies, applying that knowledge to innovate and keep TikTok at the forefront of advertising solutions.

Qualifications

Minimum Qualifications: - BA/BS degree. - 3+ years of experience as a Product Manager, managing full product cycles, integrating customer feedback, and driving prioritization. (Note: this refers to product management experience, not total work experience.) - 2+ years of experience building and launching ad interfaces/platform products. - Quick learner with strong judgment and creative thinking skills. - Proven ability to collaborate cross-functionally, influence product management and engineering teams, and work effectively with engineering, design, data science, and other teams. - Strong problem-solving and analytical skills, with the ability to use data to guide product decisions and improve performance. - Excellent communication skills, capable of articulating complex product concepts to both technical and non-technical stakeholders. Preferred Qualifications: - Experience as a PM, building and launching ad interface/platform products. - Experience in fast-paced environments or rapidly evolving industries. - Exceptional organizational and analytical skills in global, cross-functional roles.

Job Information

[For Pay Transparency]Compensation Description (Annually)

The base salary range for this position in the selected city is $185600 - $374000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

About TikTok

TikTok is a social media app that allows users to create and share short videos. The app was launched in 2016 by Chinese tech company ByteDance. TikTok has become one of the most popular social media apps in the world, with over 1 billion active users. The app has been downloaded over 2 billion times worldwide. TikTok has faced controversy over its data privacy practices and its potential ties to the Chinese government. In 2020, the app faced a potential ban in the United States, but a deal was reached with Oracle and Walmart to create a new company called TikTok Global.
Learn more about TikTok
Size
1,750 employees
Industry
Founded
2012

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