Apple

Senior PR Manager, Launch Communications

Apple$125K — $150K *
Consumer Technology
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • 12+ years in Public Relations or Communications, in-house or agency.
  • Proven experience managing large-scale events, both nationally and internationally.
  • Track record of delivering impactful PR campaigns and product launches.
  • Strong project management skills, including timeline and deadline management.
  • Excellent presentation skills with proficiency in Keynote or similar software.
  • Deep understanding of media and the cultural, technology, and lifestyle landscapes.

Responsibilities

  • Lead and manage large-scale launch events for Apple products.
  • Collaborate with cross-functional teams to execute effective launch strategies.
  • Drive the project management process for timely and successful launches.
  • Enhance awareness and understanding of key product initiatives through innovative events.
  • Mentor and lead a high-performing communications team.

Benefits

  • Opportunity to work with a renowned brand at the forefront of technology and innovation.
  • Collaborative and dynamic team environment promoting creativity.
  • Engagement with influential media and key industry players.
  • Potential for professional growth and development in a leading company.
Full Job Description
We are currently seeking a Senior Public Relations Manager for our Launch Communications team. The successful candidate will be responsible for proactively managing large-scale events activities with media and influencers to drive understanding and excitement around Apple products. This role will focus on launch, planning, and liaising with teams that bring a product launch to life and leading the project management process as well as the day-to-day operations of a high-performing team.

Description

The successful candidate will contribute energy, innovative ideas, and exceptional organizational skills to our launch initiatives. This role will lead a team that collaborates with various other teams and functions to create, implement, and deliver launch events that enhance awareness and comprehension of our key product launches. This may encompass other Public Relations managers, Country PR leaders, Product Marketing, Events, and Marcom.

Minimum Qualifications

12+ years of experience in Public Relations, Communications (In House or Agency)

Experience in running events at scale (US and International) is a distinct advantage

Successfully delivered creative PR campaigns/ product launches/ cultural events that have created meaningful, measurable impact

Proven track record in project management including being able to produce and run detailed timelines, deadlines and work backs

Excellent presentation skills including fluency in keynote (or equivalent) and presentation design

Deep understanding of media and creative landscape, who the key players are in the cultural, technology and lifestyle space

Fluency in English

Preferred Qualifications

BS/BA or equivalent experience preferred

Effectively builds formal and informal relationship networks inside and outside the organization

Develops and delivers effective communications that convey a clear understanding of the unique needs of different audiences

Analyses of complex, high quantity, and sometimes contradictory information to effectively solve problems

Understands internal and external stakeholder requirements, expectations, and needs

Experience in media relations and have developed a network of media contacts in technology, consumer, lifestyle spaces

Experience in latest trends run podcasting, newsletters and growing needs in creator space

Self-motivated, possess a positive team-player attitude and passionate about consumer technology

Self-starter who is dedicated and demonstrates creative and critical thinking abilities

Excellent written and verbal communications skills

Superb attention to detail

Able to work with ambiguity and on complex topics across multiple jurisdictions

Skilled in multi-tasking, delivering under tight timelines, adapting quickly to change

Ability to run large scale budgets

About Apple

Apple is a corporation that designs, manufactures, and markets mobile communication and media devices, personal computers, portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. Apple provides many products and services, including iPhone; iPad; iPod; Mac; Apple TV; a portfolio of consumer and professional software applications; the iOS and OS X operating systems; iCloud; and accessories, service, and support offerings. It sells its products worldwide through its retail stores, online stores, direct sales force and third-party cellular network carriers, wholesalers, retailers, and value-added resellers to the consumer and also sells third-party iPhone, iPad, Mac and iPod compatible products, including application software and accessories through its online and retail stores. Introduced in 1984, the Macintosh was the first widely sold personal computer with a graphical user interface (GUI). That feature and others such as an improved floppy drive design and a low-cost hard drive that made data retrieval faster helped Apple cultivate a reputation for innovation. Apple was named as the most admired company in the United States in 2008 and in the world from 2008 to 2012 by the Fortune magazine. The company was founded by Steven Paul Jobs, Steve Wozniak, and Ronald Gerald Wayne on April 1, 1976, and is headquartered in Cupertino, California.

Apple Careers

Join Apple, a place where extraordinary people gather to do their best work. Our ever-expanding global team is at the forefront of innovation and leadership in the tech industry. At Apple, we're not just building products—we're crafting the kind of wonder that revolutionizes entire industries. It's the diversity of our people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Work You’ll Do Embark on a journey with Apple’s market-leading team to help some of the world’s most influential companies navigate their path to digital mastery with cutting-edge technology and services. Transform industries and touch lives with your unique ideas at Apple. Here, you’ll lead through a unique position at the intersection of technology, creativity, and robust industry expertise. Collaborate with a global team of professionals who are at the top of their game in technology and design. Apple isn’t just a company, it’s a community of innovators and passionate thinkers. Introducing the Apple Innovation and Leadership Initiative We are building a market-leading team to drive our efforts in delivering groundbreaking solutions and services. At Apple, job opportunities are abundant, offering you the chance to explore diverse roles from engineering to marketing, all designed to empower your career growth. Do Innovative Work Join the largest group of creative and technical experts in the world—professionals dedicated to redefining what’s possible through technology and innovation. Deliver targeted solutions through a depth and breadth of expertise that’s unmatched, driving forward our commitment to excellence and leadership in every project we undertake. Be Part of a Great Team Engage in a wide range of projects utilizing Apple’s technology and resources. Harness the unparalleled capabilities, global scale, and joint solution development that only Apple can offer. Future-Proof Your Career Advance your career with limitless opportunities at Apple. Go as far as your ambition takes you with unmatched training, development, and certification support. Explore Discover how Apple is leading the way in tech innovation: [With iOS] Businesses can streamline operations and enhance customer interactions... READ MORE Smart home technology integration that sets the standard for convenience and security... READ MORE The Apple Experience Our combined service capabilities, global scale, and joint solution development help clients overcome challenges and lead transformation in their industries. Clients worldwide look to Apple for new strategies and solutions that drive growth and innovation in the digital era. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Whether you’re seeking a professional role, an internship, or a leadership position, Apple offers a variety of employment opportunities. SEARCH APPLE JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. See what exciting and rewarding opportunities await at Apple, a company committed to diversity, innovation, and leadership. Explore job opportunities, employment benefits, and the culture of growth and innovation at Apple. Prepare your resume, hone your interview skills, and ready yourself for a career at one of the most prestigious companies in the world. Join us in pushing the boundaries of what is possible.
Learn more about Apple
Size
154,000 employees
Market Cap
$2,074.3 billion
Industry
Net Income
$63.9 billion
Founded
1976
5 Year Trend
+11.5%
Revenue
$294.1 billion
NASDAQ

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