OverviewApex Service Partners - PPC AnalystWe do not accept unsolicited resumes or submissions from external recruiting agencies.
Key Responsibilities:- Paid Campaign Management: Plan, launch, and optimize paid advertising campaigns across platforms such as Google Ads, Bing Ads, and Display Networks to achieve defined performance goals.
- Budget & Bidding Optimization: Manage bid strategies, budget allocation, and ad placements to maximize return on investment (ROI).
- Performance Analysis: Monitor and analyze key performance metrics. Deliver actionable insights and recommendations to improve results and align campaigns with broader business objectives.
- Revenue Tracking: Collaborate with our CRM team to accurately track campaign-driven revenue and profitability.
- Pixel & Tag Implementation: Work with analytics partners to ensure proper setup and functioning of advertising pixels and conversion tracking tools.
- Landing Page Development: Build and optimize landing pages using Unbounce to support campaign goals and enhance user experience.
- Team Collaboration: Foster a collaborative environment that supports knowledge sharing and encourages the professional development of team members.
- Cross-Functional Alignment: Collaborate with SEO, creative, and technical teams to ensure cohesive and effective execution of campaign strategies.
- Industry Awareness: Stay current on industry trends, platform updates, and digital advertising best practices to drive ongoing performance improvements.
- Continuous Learning: Engage in professional development opportunities and contribute learnings to the team to support collective growth.
Qualifications:- Minimum of 3+ years of experience in paid search advertising.
- Proven success in managing paid campaigns across major digital advertising platforms (e.g., Google Ads, Bing Ads)
- Strong analytical skills with a data-driven mindset; advanced proficiency in spreadsheets.
- Experience with web analytics tools, including Google Analytics and Google Tag Manager (GTM) is a plus.
- Experience building landing pages in Unbounce or similar tools; knowledge of web design best practices is a plus.
- Experience working with CRMs such as ServiceTitan is a plus.
- Familiarity with AI tools for campaign building and optimization is a plus.
This position is 4 days onsite in Irving, TX with Wednesdays remote. Posted Max Pay RateUSD $120,000.00/Yr.
Posted Min Pay RateUSD $70,000.00/Yr.
