5+ years in digital marketing, preferably in paid search or advertising
Strong analytical skills with a focus on data interpretation
Hands-on experience with AI tools for campaign analysis and optimization
Excellent communication skills for effective client interaction
Detail-oriented and organized, capable of managing multiple projects effectively
Responsibilities
Analyze and report on campaign performance metrics
Oversee budget management to ensure spend goals are met
Create and oversee new ad campaigns with quality assurance before launch
Generate ad mockups and presentation materials for clients
Manage and organize hotel information and product catalogs
Mentor Digital Marketing Analysts on best practices and standards
Research industry trends and provide actionable insights to the team
Benefits
Opportunity for professional growth and development within a rapidly evolving company
Engagement in a culture that values innovation and teamwork
Access to Koddi Academy for continuous learning and skill enhancement
Chance to work with top-tier clients in the travel industry
Involvement in cutting-edge technology and solutions in commerce media
Full Job Description
Job Summary
Koddi is looking for a Media lead to join its client services team. As a lead, you will be responsible for partnering with premier travel brands to create data-based, automated solutions to achieve their greater business objectives. You will leverage our industry-leading technology to manage large scale digital marketing campaigns and examine trends to provide valuable and actionable insights to our clients. The Lead supports Koddi's clients by managing assigned campaigns, building relationships with our customers, preparing and leading weekly analysis for clients, and contributing to the company culture. Koddi is a fast-growing technology company and needs people who are passionate self-starters. Previous experience with large-scale dynamic advertising (e.g., DCO, feed-based retail or shop ads) is preferred but not required.
What You'll Do
Analyze campaign performance and generate performance reports
Oversee budget pacing and make recommendations to meet monthly spend goals
Oversee the creation of new ad campaigns and ensure quality builds prior to launch
Create ad mockups and presentation decks for client delivery
Manage hotel information files and product catalogs, completing missing information to enable additional live properties
Create new catalogs, compile hotel information, organize images and URLs, and apply appropriate labels
Train and mentor Digital Marketing Analysts on advertising best practices
Provide strategic support across accounts and lead client calls
Set up tests, develop mockups, and deliver updates to P&I and stakeholders
Provide feedback on team efficiency and recommend improvements to increase productivity
Research industry trends, competitors, and solutions, and share insights with the team
Partner with the product team on campaign management tools and drive initiatives through completion
Collaborate on feature requests and contribute ideas for new enhancements that improve performance
Leverage AI tools to enhance campaign analysis, streamline reporting, generate insights, and improve workflow efficiency
Identify and implement AI-driven processes to improve testing, creative iteration, and performance optimization
What You'll Bring
Digital marketer with a strong eye for product enhancements and platform improvements
5+ years of experience in an agency, paid search, or digital advertising environment in a client-facing capacity
Strong analytical skill set with the ability to mine data for trends and communicate opportunities effectively through data and visuals
Hands-on experience using AI tools such as ChatGPT, Claude, or similar platforms to support analysis, problem-solving, and workflow efficiency
Comfort integrating AI into day-to-day work and proactively exploring ways it can improve performance and productivity
Ability to work effectively in both independent and team environments
Self-motivated, results-oriented mindset with a strong sense of ownership
Capable of leading and managing multipoint communication, with strong written, verbal, and interpersonal skills
Comfortable with ambiguity and adaptable in a fast-growing environment
Highly detail-oriented and exceptionally organized
Proven ability to collaborate effectively with customers, management, and peers
About Koddi
Koddi is a travel and hospitality technology company based in Dallas, Texas. The company provides a SaaS platform that enables travel brands to optimize their advertising campaigns and drive revenue growth. Koddi's platform uses data analytics and machine learning to provide insights into consumer behavior, market trends, and advertising performance. The company was founded in 2013 by Nicholas Ward and was acquired by Criteo in 2021.
