Proven success managing campaigns on Google Ads and Bing Ads
Strong analytical skills with a data-driven approach
Familiarity with web analytics tools like Google Analytics and GTM
Experience building landing pages in Unbounce or similar tools
Knowledge of CRM systems, particularly ServiceTitan, is a plus
Familiarity with AI tools for campaign optimization is a plus
Responsibilities
Plan, launch, and optimize paid advertising campaigns across multiple platforms
Manage bid strategies and budget allocation to maximize ROI
Monitor key performance metrics and provide actionable insights
Collaborate with CRM team to track campaign-driven revenue
Implement advertising pixels and conversion tracking tools
Build and optimize landing pages to enhance user experience
Foster a collaborative team environment and support professional development
Align with SEO, creative, and technical teams for effective campaign execution
Stay updated on industry trends and digital advertising best practices
Engage in continuous learning and share insights with the team
Benefits
4 days onsite work with Wednesdays remote
Opportunities for professional development
Collaborative team environment
Exposure to cutting-edge digital advertising tools
Engagement with cross-functional teams
Full Job Description
Overview
Apex Service Partners - PPC Analyst
We do not accept unsolicited resumes or submissions from external recruiting agencies.
Key Responsibilities:
Paid Campaign Management: Plan, launch, and optimize paid advertising campaigns across platforms such as Google Ads, Bing Ads, and Display Networks to achieve defined performance goals.
Budget & Bidding Optimization: Manage bid strategies, budget allocation, and ad placements to maximize return on investment (ROI).
Performance Analysis: Monitor and analyze key performance metrics. Deliver actionable insights and recommendations to improve results and align campaigns with broader business objectives.
Revenue Tracking: Collaborate with our CRM team to accurately track campaign-driven revenue and profitability.
Pixel & Tag Implementation: Work with analytics partners to ensure proper setup and functioning of advertising pixels and conversion tracking tools.
Landing Page Development: Build and optimize landing pages using Unbounce to support campaign goals and enhance user experience.
Team Collaboration: Foster a collaborative environment that supports knowledge sharing and encourages the professional development of team members.
Cross-Functional Alignment: Collaborate with SEO, creative, and technical teams to ensure cohesive and effective execution of campaign strategies.
Industry Awareness: Stay current on industry trends, platform updates, and digital advertising best practices to drive ongoing performance improvements.
Continuous Learning: Engage in professional development opportunities and contribute learnings to the team to support collective growth.
Qualifications:
Minimum of 3+ years of experience in paid search advertising.
Proven success in managing paid campaigns across major digital advertising platforms (e.g., Google Ads, Bing Ads)
Strong analytical skills with a data-driven mindset; advanced proficiency in spreadsheets.
Experience with web analytics tools, including Google Analytics and Google Tag Manager (GTM) is a plus.
Experience building landing pages in Unbounce or similar tools; knowledge of web design best practices is a plus.
Experience working with CRMs such as ServiceTitan is a plus.
Familiarity with AI tools for campaign building and optimization is a plus.
This position is 4 days onsite in Irving, TX with Wednesdays remote.
