Senior Paid Media Strategist, Meta and Google (Client-Facing)
Job Overview
MVR Digital is hiring a Senior Paid Media Strategist to own Meta and Google strategy and execution for a portfolio of premium and luxury DTC brands. You will be in Ads Manager and Google Ads daily, and you will own the cross-channel budget call. You will also set the strategy and defend it on client calls.
What Success Looks Like
Your mission is to run 3 to 4 client accounts, each at $100K+ a month in combined Meta and Google spend, so that performance moves toward target without leadership in the daily details. In your first year:
- By month 4, 80% or more of your accounts are green against their monthly goals
- Zero client-seen launch errors each quarter, across both platforms and Merchant Center
- Every test closes with a written verdict in the change log
- By month 3, fewer than 2 media questions a month reach leadership from your clients
- Budget moves between Meta and Google are backed by MER and incrementality evidence, not platform-reported ROAS
What You Will Do
- Own Meta and Google strategy and daily execution across your accounts: build, structure, budget pacing, testing, and scaling
- Manage $100K+ per month in combined spend against MER, ROAS, and CPA targets
- On Meta: run Advantage+ and CBO structures, protect signal quality, and configure and QA pixel, CAPI, and event quality yourself
- On Google: manage Search, Shopping, Performance Max, and YouTube, including asset groups, exclusions, signal inputs, and new customer acquisition settings
- Own Merchant Center and feed health end to end. Diagnose disapprovals, feed gaps, and Shopify sync issues yourself
- Hold a real position on branded spend and incrementality, and walk a client through it
- Decide where the next dollar goes across Meta and Google when both platforms claim the same conversions
- Run structured creative testing. Brief creative, critique what comes back, and connect creative performance to your in-platform decisions
- Support TikTok and other channels where they affect your accounts
- Lead the paid media portion of client calls. Explain performance clearly, bring a recommendation, and push back when a request will not serve the client
What We Are Looking For
- 5+ years of hands-on paid media at an agency or high-growth brand
- Deep expertise on at least one of Meta or Google, and proven, hands-on ownership of the other. You have personally run both, not supervised them
- Personally owned $100K+ monthly budgets with documented efficiency gains, with meaningful spend on each platform
- Strong Meta fundamentals: Advantage+, CBO, signal quality, CAPI
- Strong Google fundamentals: Search, Shopping, Performance Max, Merchant Center, and feed troubleshooting
- DTC or e-commerce ownership. Premium or luxury AOV experience is a strong differentiator
- GA4, Looker Studio, Shopify, and attribution fluency
- Fluent, confident English and strong client communication. This role is client-facing
- Comfortable managing multiple accounts in a fast-moving remote environment
Role Details
- Full-time independent contractor
- Fully remote. Based in the US or Canada, with overlap with US time zones for client calls
Perks
- Paid time off
- Paid company holidays
- Flexible Fridays
- Remote-first collaboration
- Quarterly bonus opportunities
