Senior Media Planner, Strategic Planning

The Senior Media Planner is a critical role within Tinuiti's Client Strategy team. The role is focused on promoting and expanding Tinuiti's Strategic Planning function. It is fit for someone with deep media experience in telling stories using planning and research tools, as well as being a trusted advisor to clients. You establish and define high-impact, long-term marketing strategies at the business level by developing account strategies, audience & messaging insights, consumer journey, and media mix recommendations. You are not satisfied with the status quo and are hungry for strategic, insightful innovation. You have a proven track record of success at leading progressive strategies, being a trusted advisor, growing businesses, training up, and mentoring talent. You possess the superior presentation skills to communicate your data-driven strategic direction and insights to clients, prospects, and teams effectively. What you'll be doing: - Use audience, competitive, channel, and media planning tools and strong media acumen to help answer critical questions and make recommendations around the timing, size/budget, duration/flighting, and media mix of new and existing campaigns reflective of a client's business strategy to advance its share/penetration and achieve profitable growth - Lead the identification of media partners/platforms, programming/networks opportunities that are best to suited for our client(s) and their unique needs, with the aim of maximizing the impact of their campaigns through a range of media platforms; predominantly OTT, Linear TV, Terrestrial Radio, Online Video, Social, Search and Digital Audio - Analyze demographic data and trends in consumption to ensure these are factored into our media recommendations. Interpret insights and data from tool suite to drive actionable full-funnel media recommendations around brand awareness, consideration, and brand performance - Leverage past offline media planning experience and agency case studies to inform the core planning metrics and benchmarks (i.e. the optimal reach, frequency, TRP/GRP, impressions to meet a given client objective) - Own conception and delivery of innovative, well-targeted business-building marketing solutions and serve as a key point of contact for the client in the development and approval of these plans - Operate cross-functionally with our investment team and our client strategy team to ensure that our planning outputs and recommendations are synced with our measurement capabilities and our buying footprint - Work in lockstep with Client Strategy & Analytics counterparts to understand our performance-based attribution and optimizations, arriving at a synergistic approach that combines these outputs with the future planning inputs for a blended campaign that hits our client's KPIs - Partner with our Strategic Planning lead to serve as the agency liaison with our external planning tool partners. Help evaluate and roadmap the further development of Tinuiti's suite of tools including evaluation, recommendations, and rationale for changes or enhancements Core Competencies: - Communication & Presentation Skills- Effective in both written, and both formal and informal presentation settings - Collaboration - Ability to work well and adapt to work well with a variety of personalities and levels (both internally and externally) - Leadership - Everyday team management including:, project and allocation management, career pathing, feedback and support, work quality control - Resourcefulness & proactive thinking - the ability to research, find, and deliver actionable insights - Drive - Does not settle simply for "good", always strives to deliver the highest quality of work - Planning Tools - Knows the ins and out of pulling data from 3rd Party Planning tools (Kantar, Commspoint, Pathmatics, SimilarWeb, Resonate, NMI) and finding key insights. Familiar with the landscape of tools available in the industry, their strengths, and weaknesses. - Insights - Possess the ability to see the heart of an issue and respond accordingly - A data-driven mindset; review results and performance of paid media campaigns based on predetermined success indicators, determine the effectiveness and report back to the client We'd love to hear from you if: Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch. Requirements: - 5+ years of media buying, planning & strategy experience with a focus on strategic and operational planning in US national market - Experience with cross-channel planning required, Including: linear TV, streaming video/audio, and overall digital media (search, social, display, etc) - Expert knowledge and use of planning and research platforms including Nielsen suite (Commspoint, Nielsen Media Impact, NPower, National TV View), Resonate, Comscore, Kantar - Understanding of companies/campaigns with KPIs that range from performance marketing to true brand awareness efforts - Strong POV of industry planning, insights, and competitive tools - Expert knowledge of the media landscape - both traditional and digital - Ability to build relationships with clients and peers (trusted advisor) - Strong written and oral communication skills, specifically around presentation story-telling - Ability to travel to onsite meetings 1-2 times a month at most Benefits: At Tinuiti, we want to ensure you have the time you need to rest and recharge. That's why Tinuitians have an estimated 70 days off per year through our time off programs - Unlimited PTO: We encourage all Tinutians to Own their Offline by utilizing our unlimited PTO by working with your Manager to ensure all deliverables are met. - Holidays: We offer 17 paid holidays, if one of your religious holidays is not covered, please by all means take advantage of your Flex PTO! - Flex Fridays: Meetings are minimized and all Tinuitians have the option to start their weekend early at 1pm local time. - Owning Our Offline: Clients are informed and all offices will be closed for 3 total weeks throughout the year to give everyone the chance to truly unplug. Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts Retirement: Match up to 4% of your contributions at 100% with immediate vesting Perks and Wellness: Fringe, Forma, Thankful giving, Equity Learning and Development: Bravely coaching session, Mentor program and more The annual base salary range for this role's listed level is currently $100,000-$120,000 plus performance bonus. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. We will provide more information on our benefits and equity upon requests. Sales roles are also eligible for incentive pay targeted up to or over 100% of the offered base salary (no cap). Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. a7 8-5-101 et seq. FLSA Classification: Exempt Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group.