As a Senior Manager, Commerce Media, you will lead commerce media strategy and activation for a broader slice of accounts while managing and developing a team of Commerce individual contributors. You'll be accountable for consistent, high-quality delivery across retail media platforms (e.g., Amazon, Walmart, Criteo and similar), and for raising the team's craft in planning, testing, measurement-informed optimization, and client communication. You'll stay hands-on where it matters most (major launches, complex troubleshooting, high-stakes client moments), while spending more of your time coaching, reviewing, standardizing best practices, and partnering cross-functionally so commerce media work is integrated into the broader client strategy.Key Responsibilities:People Leader:- Build and lead a strong team: set clear goals, run regular 1:1s, provide coaching and feedback, and develop career paths for both emerging and more senior talent (IC and manager tracks).
- Review and elevate the quality of client-facing outputs across your slice (plans, performance narratives, testing agendas, readouts), ensuring work is defensible and consistent.
- Lead hiring and talent evaluation for your area: participate in interviewing, define role-ready skill expectations, and provide recommendations for promotions, stretch assignments, and targeted development.
- Promote cross-training to build bench strength and flexibility (e.g., Amazon Search + DSP, Walmart + Amazon, onsite + offsite patterns), partnering with Talent Development and senior leaders as needed.
Client-Centric:- Own integrated commerce media planning and execution across your client accounts, ensuring strategies ladder to client business objectives (growth, profitability, retention, new-to-brand/customer acquisition where applicable).
- Lead or co-lead commerce media portions of senior client touchpoints: explain what's happening, why it matters, and what you recommend next with clear trade-offs and expectations.
- Ensure commerce media work connects to broader full-funnel and cross-channel plans (Search, Social, TVAD, Creative, CRM, Retail/Marketplace strategy), partnering with Client Partners and channel leads to align priorities and timing.
Channel Specific Expertise & The Tinuiti Way:- Standardize how your teams plan, execute, and report across retail media: launch readiness, QA discipline, pacing hygiene, change logs, and clear documentation so quality is repeatable.
- Own the implementation of Commerce Media Tinuiti Way for your clients: enforce practical standards and coaching for platform roles, retail event playbooks, and day-to-day operational excellence.
- Create a strong collaboration cadence across adjacent teams so commerce media isn't siloed; ensure teams understand dependencies and handoffs.
Product-Led:- Drive team-wide proficiency in Tinuiti tools and core commerce platforms; ensure the team uses technology, automation, and (where appropriate) AI to improve speed, consistency, and insight quality.
- Sponsor adoption of reusable templates and workflows (brief intake, launch checklists, reporting views, testing templates) to reduce manual work and rework.
- Collect structured platform and workflow feedback from the field and route it to senior commerce leadership and product/ops partners, prioritizing issues that unlock scale and reduce friction.
Data & Measurement Data-Driven:- Ensure teams use data to make decisions, not just report: diagnose drivers (pacing, CPC/CPA, ROAS/ACoS, NTB, share-of-voice/brand signals where available), surface trade-offs, and recommend actions with simple success criteria.
- Set expectations for testing rigor and learning loops: clear hypotheses, clean setups, defined read timing, and documentation of what changed and what we learned.
- Oversee measurement alignment and ensure learnings roll back into next-cycle plans.
Owner Mindset:- Love Growth: Identify and scale growth plays across multiple client accounts (new formats, retail event strategies, audience expansion patterns, creative/placement learnings) and turn wins into reusable playbooks.
- Hate Waste: Reduce recurring waste patterns (inefficient spend, repeated QA errors, slow reaction to pacing issues, poor inventory patterns) by installing standards, safeguards, and coaching that sticks.
- Lead 1-2 cross-account initiatives per half that improve commerce media consistency or efficiency (e.g., QA upgrades, reporting standardization, testing ladders, retail event readiness processes).
Professional & Technical Qualifications:- 7-10+ years in commerce media / retail media / paid commerce, including meaningful experience across major retail media ecosystems (e.g., Amazon and/or Walmart plus others).
- Proven experience leading and developing teams (ICs and potentially first-line managers), including performance management, QA oversight, and capability building.
- Strong command of commerce media optimization and measurement concepts (ROAS/ACoS, NTB where available, incrementality concepts, experimentation basics, retail seasonality/event dynamics).
- Demonstrated ability to standardize ways of working across multiple accounts and maintain high quality under changing priorities.
- Strong communication and executive-ready storytelling skills; able to translate complex performance drivers into clear actions and expectations for clients and internal leadership.
The hiring salary range for this role is $100,000 - $120,000. We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus.
Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request. Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. a7 8-5-101 et seq.
FLSA Classification: Exempt
Benefits:Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That's why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
Retirement: Match up to 4% of your contributions at 100%
Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources
Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group.
