5+ years of experience in paid media, with 3+ years in media planning or strategy.
Recent hands-on experience with Google Ads, including Search, Performance Max, YouTube, and Display.
Proven ability to develop media plans and strategically allocate budgets.
Strong analytical skills for interpreting campaign performance data.
Experience managing media budgets and presenting strategic recommendations to clients.
Agency or client-side experience managing paid media across diverse products or audiences.
Excellent communication skills to explain complex media concepts clearly.
Responsibilities
Develop media plans that align with client objectives and budgets.
Determine channel mix and budget allocation based on campaign goals.
Translate media recommendations into clear, client-friendly rationales.
Present and defend media budget recommendations to clients confidently.
Monitor campaign performance to identify improvement opportunities.
Build, launch, and optimize Google Ads campaigns across various formats.
Analyze campaign data to diagnose performance challenges and inform strategy.
Benefits
Collaborative work environment with a diverse client portfolio.
Opportunities for professional development and skill enhancement.
Access to advanced tools and technologies in media planning.
Engagement with a variety of industries, enhancing experience and expertise.
Full Job Description
About the job Senior Media Planner
Job Summary
The Senior Media Planner combines strategic media planning expertise with hands-on paid media execution. This person develops media plans, determines channel mix and budget allocation, and translates recommendations into clear, compelling rationale for clients. They also build, manage, and optimize campaigns in Google Ads. The Senior Media Planner works across Morrison's diverse client portfolio, including financial services, B2B, retail, and travel and leisure, and reports to the Media Director.
Job Responsibilities
Media Planning and Strategy
Develop media plans aligned with client objectives, target audiences, campaign goals, and available budgets.
Determine the appropriate channel mix, budget allocation, and strategic approach based on campaign objectives and performance expectations.
Translate media recommendations into clear, client-friendly rationale that explains the why behind the strategy.
Own media budget recommendations and confidently present and defend strategic decisions with clients.
Monitor campaign performance and market opportunities to identify ways to improve media effectiveness and inform future planning.
Campaign Execution and Optimization
Personally build, launch, manage, and optimize campaigns in Google Ads across Search, Performance Max, YouTube, and Display or Demand Gen.
Monitor campaign performance, budget pacing, and key performance indicators to identify opportunities and address underperformance.
Analyze campaign data to understand what is working, diagnose performance challenges, and make data-driven optimization decisions.
Translate performance insights into actionable recommendations that improve campaign effectiveness and inform ongoing media strategy.
Collaborate with internal team members to coordinate campaign execution, share insights, and maintain alignment across media efforts.
Qualifications
5+ years of experience in paid media, including at least three years in media planning, strategy, or a comparable role.
Recent, hands-on Google Ads experience within the past 12 months, including campaign setup, management, and optimization across Search, Performance Max, YouTube, and Display or Demand Gen.
Demonstrated ability to develop media plans, allocate budgets strategically, and connect channel recommendations to business objectives.
Strong analytical skills and the ability to interpret campaign performance data and translate findings into actionable optimizations.
Experience managing media budgets and presenting strategic recommendations to clients, including explaining and defending investment decisions.
Agency experience or client-side experience managing paid media across multiple products, business lines, or audiences.
Strong communication skills and the ability to explain complex media concepts in clear, accessible terms.
Preferred Qualifications
Experience with Google Marketing Platform tools, including Search Ads 360, Display & Video 360, or Campaign Manager 360.
Experience with GA4, conversion tracking, and measurement implementation.
Experience with additional paid media platforms, including Meta, LinkedIn, or programmatic advertising.
Experience working in regulated industries, particularly banking, financial services, or credit unions.
About NeboWeb Internet Marketing
NeboWeb is a full-service digital marketing agency that specializes in SEO, PPC, social media, and web design. The company was founded in 2004 and is headquartered in Atlanta, Georgia. NeboWeb has worked with clients such as the American Cancer Society, Chick-fil-A, and the University of Georgia. The company has won numerous awards for its work, including a Webby Award and a W3 Award.
