Full Job Description
Are you a creative future-focused innovator looking for an opportunity to spread your wings and expand your marketing strategy? If yes, this position may be for you! This position will focus on brand promotion and creating opportunities for the business. We are looking for someone who can work as part of a team, confidently bring forth bold ideas and further our ability to connect with clients, partners and communities through our marketing and communications efforts.
As a Senior Marketing Specialist for PCL Construction Enterprises, Inc. in Denver, Colorado, you'll have the opportunity to to blend strategic pursuit leadership with day-to-day marketing execution-driving proposals, qualifications, branding, thought leadership, and client communications that clearly articulate value, differentiate the firm, and win work.
Here's how a Senior Marketing Specialist for PCL Construction Enterprises, Inc. within US Head Office contributes to our team:
Responsibilities
- Creates marketing plans for mid-size to large projects and initiatives and ensures they are measurable. Coordinates and manages the resources and change management to ensure success.
- Plans and executes high-risk, complex, or multifaceted events that involve multiple stakeholders and require consensus building. Coordinates deliverables with a team of individuals.
- Creates and enhances brand awareness through development of marketing materials and proper placement.
- Implements marketing and website content-management strategy to ensure content is properly organized and communicates updates to stakeholders.
- Communicates the vision to develop marketing deliverables and works collaboratively with team members to execute marketing strategy.
- Creates impactful and influential written copy that integrates the PCL brand for appropriate mediums to encourage action internally and externally.
- Translates executive strategies and industry knowledge into meaningful and accessible information. Promotes understanding and influence within the district.
- Strong networking skills and active involvement in industry organizations, and may take on leadership role.
- Conducts market and marketing research.
- Provides superior editing and proofreading services.
Qualifications
- Postsecondary degree or diploma in marketing, communications, journalism, or equivalent.
- 7 years of progressive experience in a marketing role.
- Advanced understanding and mentoring of brand best practices and able to execute brand needs, contribute to brand strategy, and effectively communicate the brand though all marketing materials.
- Ability to initiate, contribute to, and enhance the marketing strategic planning process.
- Ability to interpret and utilize data analytics to analyze information and make recommendations to marketing plans and strategies.
- Advanced experience with and ability to engage all marketing mediums, including web, print, advertising, video, and social media. Expert knowledge determining the appropriate medium based on audience, situation, and strategy.
- High proficiency in Microsoft Office Suite and Adobe Creative Cloud and other specialized software as required.
- Understands the company and district's business objectives and incorporates them into marketing activities, products, initiatives, and plans.
The estimated salary range for this role is between $77,000 and $99,500, based on your experience and qualifications. Final compensation will be confirmed as part of a personalized offer.
We anticipate this requisition will be open for a minimum of five days, though it may be open for a longer period of time. We encourage your prompt application.
Company: PCL Construction Enterprises, Inc.
Primary Location: Denver, Colorado
Job Title: Senior Marketing Specialist
Requisition ID: 11719