Line of Service
Internal Firm Services

Industry/Sector
Not Applicable

Specialism
IFS - Brand & Communications

Management Level
Senior Manager

Job Description & Summary
As a Senior Marketing Manager, you will lead the development and delivery of integrated B2B marketing strategies that advance PwC Canada's business priorities. You will partner with senior leaders, sales and marketing teams to translate business goals and client insights into measurable programs that build awareness, deepen engagement and contribute to pipeline growth.

The Opportunity

As a Senior Marketing Manager, unlock your potential and embrace the chance to drive meaningful outcomes that'll elevate your career. Your role will include, but isn't limited to:

• Partner with senior business and marketing leaders to understand growth priorities, client needs and market opportunities, and translate them into clear marketing strategies and plans
• Lead integrated, multi-channel B2B campaigns across content, digital, social media, events, sponsorships, public relations and sales enablement
• Develop audience-led client journeys that connect awareness, engagement and demand-generation activities with relevant sales follow-up
• Build strong partnerships across Marketing, Sales and business teams to deliver coordinated programs and a consistent PwC brand experience
• Manage campaign planning, budgets, timelines, agency or vendor relationships, risks and dependencies to deliver high-quality work efficiently
• Use client, market and performance data to define objectives, measure results and continually optimize marketing investments
• Develop compelling value propositions, messaging and thought-leadership programs that make complex business issues clear and relevant to executive audiences
• Champion the effective use of marketing technology, automation and AI-enabled tools to improve personalization, productivity and client experience
• Provide coaching, direction and constructive feedback to colleagues and project teams, helping build an inclusive, high-performing culture
• Monitor market trends, competitor activity and emerging B2B marketing practices, bringing forward ideas that strengthen PwC Canada's market position

What You'll Bring

Your skills, knowledge, and experiences are what set you apart. Here's what we look for:

• Progressive experience developing and delivering B2B marketing strategies and integrated campaigns in a complex, matrixed organization
• Strong understanding of B2B buyer journeys, audience segmentation, content marketing, demand generation and sales enablement
• Demonstrated ability to advise senior leaders, influence stakeholders and translate business priorities into focused, actionable marketing plans
• Experience leading cross-functional teams and managing multiple complex programs, priorities, budgets and deadlines
• Strong analytical skills and experience using marketing and sales data to evaluate brand, engagement, demand and pipeline outcomes
• Excellent written and verbal communication skills, with the ability to simplify complex ideas and create compelling executive-level narratives
• Working knowledge of digital marketing platforms, CRM and marketing automation tools; experience using AI-enabled tools responsibly is an asset
• A collaborative, client-focused leadership style with sound judgement, curiosity, resilience and a commitment to inclusion and continuous improvement

This newly created role reflects our commitment to growth and delivering distinctive value for our clients and stakeholders.

The salary range for this position is $101,300 - $151,300. The posted salary range represents the expected hiring range for PwC locations in major city centres. Given our national recruiting approach, ranges may vary for positions in other locations. At PwC Canada, base salary is determined by your skills, experience, qualifications and work location. In addition to base salary, eligible employees may have opportunities to participate in variable incentive pay programs which are designed to reward individual and firm-wide achievements. We are committed to offering competitive compensation and adhere to all relevant pay transparency legislation. During the hiring process, our Talent Acquisition team will provide details about our comprehensive total rewards package.

Education (if blank, degree and/or field of study not specified)
Degrees/Field of Study required:

Degrees/Field of Study preferred:

Certifications (if blank, certifications not specified)

Required Skills

Optional Skills
Accepting Feedback, Accepting Feedback, Active Listening, Advertising, AI Fluency, AI-Human Collaboration, Analytical Thinking, Brand Activation, Brand Activation Planning, Brand Architecture, Brand Management, Brand Marketing, Brand Storytelling, Brand Strategy, Business Communications, Business Writing, Coaching and Feedback, Communication, Competitive Analysis, Content Development, Corporate Media, Creativity, Digital Merchandising, Digital Tooling, Embracing Change {+ 26 more}

Desired Languages (If blank, desired languages not specified)

Travel Requirements
Not Specified

Available for Work Visa Sponsorship?
No

Government Clearance Required?
No

Job Posting End Date