Job DescriptionSome of what you will do:Staples B2B is looking for a highly strategic and commercially minded Senior Marketing Manager, Small & Medium Business (SMB) to lead the development and execution of marketing strategies to drive acquisition, retention, revenue growth and share of wallet across our key B2B divisions. This is a high-impact role at the intersection of strategy, planning, and execution - where you will transform merchant priorities, customer insights, and revenue objectives into omni-channel campaigns that resonate with business buyers.
Reporting to the Director of Integrated Marketing, B2B, this role plays a pivotal leadership role for translating business objectives, customer insights, market trends and competitive dynamics into integrated growth strategies that accelerate the B2B business within Staples Canada.
You will serve as a true marketing partner to Merchandising and B2B Sales, a trusted partner to our key vendors and suppliers, and a champion for marketing excellence across the organization. If you thrive in complex, fast-moving environments and want to shape the B2B marketing agenda for one of Canada's most recognized brands - this is your opportunity.
Specifically, You Will:- Lead the development and execution of the SMB marketing strategy, driving customer acquisition, retention, engagement, and share-of-wallet growth
- Develop differentiated value propositions and customer journeys for multiple SMB audience segments
- Develop annual campaign calendar for programs to drive overall business metrics in support of multiple key divisions
- Partner with merchandising teams across all categories to develop and execute integrated marketing strategies to drive awareness, demand and growth across the full Staples Business portfolio
- Lead cross-functional teams in developing scalable marketing programs that support both short-term business performance and long-term growth objectives
- Partner with Merchandising and Sales teams (directors, managers and specialists) to understand quarterly and monthly priorities. Develop support plans for promotional activity, new launches, top brands, etc.
- Provide recommendations on go-to-market strategy; acting as a strategic partner - not just a service provider. Be prepared to challenge assumptions and influence teams to think differently.
- Develop strong relationships with key vendors and execute marketing programs that support new launches, promos and seasonal priorities in-line with Staples enterprise calendar.
- Build omni-channel campaigns encompassing both paid, owned and earned tactics to support collaborative vendor and Staples' priorities.
- Build and analyze reports to provide visibility into marketing campaign results and measure campaign effectiveness, including outbound marketing metrics, lead distribution, opportunity stages, pipeline contribution, and ROI.
- Influence decision-making across all levels of the organization through strong business cases, insights, and strategic recommendations.
Some of what you need:- Post-secondary education with a focus in Marketing, Business or Communications
- 8-10+ years prior experience in Marketing Strategy, Planning or Communications Role
- Experience leading complex go to market initiatives across multiple channels and stakeholder groups
- Excellent executive communication presentation and storytelling skills
- Proven ability to navigate ambiguity and lead through organization change and transformation
- Strong financial and analytical mindset with experience using data to drive decision making
- Ability to balance strategic thinking while executing highly detailed initiatives
- Great collaboration skills and attention to detail
Physical demands/working conditions:Office environment - Hybrid, with 4 days onsite in Richmond Hill, subject to the hybrid policy.
Some of what you will get:- Associate discount
- Health and Dental benefits
- RRSP/DPSP
- Performance bonuses
- Learning & Development programs
- And more...
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