Senior Marketing & Publicity Manager, Children'sLocation: New York, NY or Beverly, MA (Hybrid)
Reports to: Marketing Director
This is an exciting opportunity for a creative and strategic marketer who is passionate about children's books and thrives on turning great ideas into successful campaigns. You'll lead publicity and marketing efforts for a diverse list of children's titles, work closely with authors and key retail and media partners, and mentor a growing marketing team.
What You'll DoLead Marketing & Publicity Campaigns- Develop and execute creative, results-driven marketing and publicity campaigns for approximately 40-50 children's titles annually.
- Create innovative strategies that build awareness, engage readers, and drive sales across multiple channels.
- Partner with authors, agents, publicists, and internal teams to maximize the impact of every campaign.
Drive Publicity Success- Pitch lead titles to media outlets and cultivate strong relationships with journalists, broadcasters, influencers, and children's media contacts.
- Write press materials, build media lists, secure coverage, and communicate campaign wins internally and externally.
- Plan and manage author tours, bookstore events, school visits, and library programming.
Build Innovative Marketing Programs- Develop organic social media strategies that increase visibility, engagement, and audience growth.
- Collaborate on influencer partnerships, category campaigns, and digital marketing initiatives.
- Manage digital advertising campaigns and pre-order programs that generate excitement ahead of publication.
- Analyze campaign performance and use insights to continually improve results.
Lead & Mentor- Manage and support the Children's Marketing Manager and Children's Marketing Assistant, helping the team execute high-impact campaigns while optimizing budgets and resources.
- Foster cross-functional collaboration across Publishing, Sales, Digital Demand & Discoverability, and other key stakeholders.
What You'll Bring- 3+ years of experience developing and executing marketing and publicity campaigns, ideally within publishing.
- Exceptional written and verbal communication skills.
- A creative and entrepreneurial mindset with a passion for developing fresh marketing ideas.
- Strong organizational skills and the ability to manage multiple projects, deadlines, and budgets simultaneously.
- Experience working closely with authors and building collaborative relationships across departments.
- Knowledge of media relations, publicity strategy, and the publishing industry.
- Experience with Microsoft Office, Adobe Creative Cloud, Canva, Cision, Edelweiss, and Box/Dropbox preferred.
- Existing relationships with independent bookstores and familiarity with schools and libraries are a plus.
Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits & generous paid time off.
